I had a discussion on whether leica is simply price gouging and exploiting a monopoly or it really costs them so much to make those cameras and lenses, so I went and had a look at their financial reports. In summary (hope I havent f** anything up, I did it in a hurry)
Based on this, leica could drop their prices by 0.3% and still break even
So when you go to B&H and ask for a $24 discount on that $8k Leica monochrom, dont let them tell you no!
those greedy bastards
Basically, from that quick look I had it seems to me that this company is making stuff which is incredibly expensive to make, and also they invest an awful lot on R&D (around 7m to 10m euro per year which is huge for their size). If it wasnt for the market response to the M9 and those silly hermes editions I think the company could have easily gone the way of kodak.
But, believe it or not,their pricing policy seems as low as possible believe it or not...
I had a discussion on whether leica is simply price gouging and exploiting a monopoly or it really costs them so much to make those cameras and lenses, so I went and had a look at their financial reports. In summary (hope I havent f** anything up, I did it in a hurry)
Based on this, leica could drop their prices by 0.3% and still break even
So when you go to B&H and ask for a $24 discount on that $8k Leica monochrom, dont let them tell you no!
those greedy bastards
Basically, from that quick look I had it seems to me that this company is making stuff which is incredibly expensive to make, and also they invest an awful lot on R&D (around 7m to 10m euro per year which is huge for their size). If it wasnt for the market response to the M9 and those silly hermes editions I think the company could have easily gone the way of kodak.
I had a discussion on whether leica is simply price gouging and exploiting a monopoly or it really costs them so much to make those cameras and lenses, so I went and had a look at their financial reports. In summary (hope I havent f** anything up, I did it in a hurry)
Based on this, leica could drop their prices by 0.3% and still break even
So when you go to B&H and ask for a $24 discount on that Leica monochrom, dont let them tell you no!
those greedy bastards
Basically, from that quick look I had it seems to me that this company is making stuff which is incredibly expensive to make, and also they invest an awful lot on R&D (around 7m to 10m euro per year which is huge for their size). If it wasnt for the market response to the M9 and those silly hermes editions I think the company could have easily gone the way of kodak.
I had a discussion on whether leica is simply price gouging and exploiting a monopoly or it really costs them so much to make those cameras and lenses, so I went and had a look at their financial reports. In summary (hope I havent f** anything up, I did it in a hurry)
Bases on this, leica could drop their prices by 0.3% and still break even
So when you go to B&H and ask for a $24 discount on that Leica monochrom, dont let them tell you no!
those greedy bastards
Basically, from that quick look I had it seems to me that this company is making stuff which is incredibly expensive to make, and also they invest an awful lot on R&D (around 7m to 10m euro per year which is huge for their size). If it wasnt for the market response to the M9 and those silly hermes editions I think the company could have easily gone the way of kodak.
May 12, 2012 at 08:17 AM
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