I have the sense that Canon may be starting to price itself out of the amateur market with its pro/semi-pro equipment. I am sure there will still be people buying the 5D3 and the 24-70II but let\'s face it people can only afford to pay so much for a hobby. It really doesn\'t matter how much better the lens or body is price is still a key consideration(remember talking non-pros). I guess we would only know by looking at future sales trends and pricing.