I agree with what cineski wrote. On thing that happened in the last ten years or so is that the middle has dropped out of the market. The trouble is that is where 80% of photographers are or were working. There will always be work for the best of the best 10% and the low end or freebie 10%. It takes me two hands to count the number of photographers I know who have gone put of business or have had to shrink their \"foot print\" by either selling off equipment or letting go of a studio.
It\'s not all doom and gloom, most of the people I mentioned didn\'t really adapt their business to the new paradigm. They tried to keep doing things the same way they\'ve done it for 20 years. If you can find a way to get noticed by the people who have budgets you might be able to break away from the pack.
Making relationships with clients is essential, and I don\'t mean Facebook or LinkedIn friends, I mean real life connections. For most jobs there are a few people who can shoot the job, but clients pick those who they would like to spend all day or a week with put on location in addition to producing the job.
Feb 04, 2012 at 02:02 PM
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