Well you can certainly photograph anything you want, but if you are trying to run a profitable business it will never work. Bold statement, no? It is just reality, and could take a whole novel worth of information to tell you why.
Say you own a BMW. You like your car and enjoy driving it. It breaks down and needs repair. Who would you rather call? 1. BMW specialist or dealership ($1800) 2. BMW, Mercedes, VW, Audi and Porsche specialist ($1600) 3. Joe Mechanic ($1100)
You need to know that there are two types of people in this world: 1 - has more time than money, 2 - has more money than time. Some people shop on price, others shop on value. What value does mechanic #1 bring to the table vs #3? As a consumer, I would assume (myself trying to justify my decision, basically fabricating why I made my choice) that mechanic #1 will give me the best repair, best warranty on their service, and will give me less troubles down the road. #2 will likely give me equally good service, might take a little longer, might not have as long of a warranty. #3 will give me the best price, but the question of quality will pop in my mind. Why would I think the quality would change? First thought would be \"why is he charging less for the same repair?\"
I could go on. Everyone decides to buy goods & services for thousands of different reasons. Just pick which kind of business you want to be, and then be the best at it. No reason #3 can\'t be making a lot of money if you advertise, brand and provide accordingly.
Great book to read by Seth Godin, \"All marketers are liars\".
Jan 30, 2012 at 08:12 PM
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