Re: Adobe is not going to allow upgrading from older versions...
I realize that as consumers we\'d all like a less costly product, but as a business entity that needs to perpetuate itself (as all good business should), I can\'t see $70 as being a model for doing so.
So, while $70 might sound good and feel good as backlash to Adobe\'s mis-steps ... it\'s great up until the point that the company goes out of business or is forced to reverse course. The last thing you really want is to be vested in a program/workflow/training/etc. and then to have it \"die on the vine\". Most consumers never think that\'ll happen to a \"Big Company\" like Adobe. But if PS is their \"Bread & Butter\" as alluded to, it warrants safeguarding.
I get the \"gravy train\" and \"laurels\" that are behind them and the consumer sentiment that is interwoven therein ... but as a business model, there is no way I could see $70. Have you checked out the price of Capture One, etc. What do you think Capture One\'s response would be to PS @ $249? Conversely, what do you think Capture One\'s response would be to PS @ $70?
To my way of thinking, at $249, the competition will push downward as the advantage would be a shift to Adobe and C1 would need to counter. In that regard, Adobe increases market share and puts pressure on their competition. At $70, C1 would not counter ... i.e. \"Let Adobe spiral to death, we aren\'t going to kill ourselves ... we\'ll just have to ride it out or develop a different kind of counter response ... but not based on pricing that low, it\'ll be the death of C1.\"
Granted market share would improve even more so. It might serve to kill off the multitude of entry level players, but their major competition wouldn\'t bite ... and Adobe\' wouldn\'t be able to sustain $70. Then upon their return to $$$ pricing, the sentiment of Wal-Mart as a small business killer would invade Adobe rather than a good company with fair market products.
In that regard, I don\'t see $70 being good for Adobe, or ultimately for the consumer. A business must remain viable in order to be valuable in providing goods/service to the consumer. Yes, the consumer always likes a low price, and rarely thinks about the long term well-being of the company ... but the consumer really wants a healthy company in the long run ... just go ask Mac.
The one thing that Adobe would also need to do would be to determine if that coud develop a premium offering that could command a premium price tier for the professional ranks (jv @ massive cloud storage bundling, ColorMunki, web design/hosting, etc.) to provide a \'turn-key\' product as a revenue stream rather than using hostage holding as the strategy for the PS\'s revenue generation.
Nov 15, 2011 at 08:11 AM
Previous versions of RustyBug's message #10086455 « Adobe is not going to allow upgrading from older versions with CS6 »
