Re: Adobe is not going to allow upgrading from older versions...
Not so sure that the \'demise\' of Adobe would reinvigorate things ... it might make for a Wild West, Gold Rush for all the other players to race to develop things to become the \"New Adobe\". Exciting times, probably ... more cohesive industry, hmmmm.
While $70 might be a bit on the low side, I agree that they could absolutely strangle their competition via market share dominance if they would get their PS pricing more in line with their LR pricing ... something like $179 for LR & $249 for PS ... with a bundle priced @ $389.
Then, make your upgrade pricing around 75% of your first offering price (each version). If you want to skip a version (i.e. 3-4 years) then your @ only $60-$80/year (PS only), or even if you update every version ($189/PS), you are at $90/year. With those kind of numbers ... very few would ever have any real reason NOT to go with Adobe ... and they\'d have a market share \'choke hold\' on the industry as never before (and a very different customer sentiment).
There was a time when Adobe could readily command the premium because they were the only game in town, but as their competition is encroaching on them ... and judging by CS6 changes, it looks like the are running out of steam to keep outdistancing their competition by an amount to warrant the premium. If they hold to their \"we\'re Adobe, we\'re the best, you should pay for the best\" approach (i.e. old strategy, new world) it could be trouble. If they can keep outpacing their competition (like Mac seems adept at), then that\'s another matter, but I see them slowing rather than outpacing ... and they already know it too.
As to the subscription strategy ... I can just hear their competition going ... \"Why rent, when you can own?\" Their competition keeps getting closer and that \"giant sucking sound\" of market share erosion could be getting louder and louder.
To Adobe ... detailed strategy and invoice to follow.
Nov 15, 2011 at 07:01 AM
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