PetKal wrote:
Seriously, I reckon the total cost of a MkIV unit, fully burdened with all overheads, engineering costs etc., in projected sales volume, is perhaps around $300-400, if that.
Ok PetKal tough deal but if you say so... That's ok, I will even pay the 3.5% Paypal , I PM you my adress to ship it
Any price higher than that doesn't appear to be justified for me, anyway, I prefer to put money in the lenses I consider them much more important, another debate ;-) Maybe I will be crazy and buy the EOS12D when the shutter of my 40D will die by that time the yen will have collapsed and Pentax and Sony would have pushed Canon to decrease its prices... maybe
PetKal wrote:
James, James, James......
How many times do you need to be reminded of a simple fact that FF imaging sensors are extremely expensive to make
What, Mk IV is not an FF CMOS based camera ? Oh well, that all comes out in the wash.
Seriously, I reckon the total cost of a MkIV unit, fully burdened with all overheads, engineering costs etc., in projected sales volume, is perhaps around $300-400, if that.
D'oh! I need a little icon for this.
It's always driven me crazy when guys write/say "These things are expensive to build, espcially the FF ones!" Translation..."I've never been near a fab in my life and the concept that Canon literally makes these by the MILLIONS is too much for my brain". Another possible translation is 'it would be expensive for me to build this in my bathroom, so it must cost Canon a lot too!"
Anyway, I wanted to give Canon the benefit of the doubt, but thanks for bringing me back to the straight and narrow.
jamesf99 wrote:
Not sure if this was posted, but here's confirmation about what Canon has been doing (as if we didn't know with all the price increases) as well as more bad news for US (and possibly others) customers...
From Canon a few days ago...
"Despite the decrease in sales,' the company said: 'third-quarter operating profit for the sector increased by 5.5% to ¥47.6 billion (U.S.$529 million), owing to the increased sales ratio of high-value-added products and the positive effects of cuts in operating expenses.'
This part is mostly BS.. The reality is that They've increased prices more than enough to cover any currency exchange fluctuations (see below), decreased sales, and other disruptions. How did they cut costs? Eliminate the QA department?
Although it also says it expects the Yen to strengthen further against the US Dollar, the company's camera division increased its whole-year forecasts for both sales and operating profit. 'The company's fundamentals are improved - the mid range and high-end DSLR sales have started to pick up. Both Nikon and Canon are seeing increases in shipments and profitability,' said Hisashi Moriyama, an equities analyst at J.P. Morgan.
'Within the cameras segment, the high-resolution, competitively priced EOS Digital Rebel T1i (EOS 500D) and advanced-amateur model EOS 5D Mark II digital SLR cameras continued to enjoy robust sales during the quarter, contributing to growth in sales volume.' the company said: 'while demand for digital single-lens reflex (SLR) cameras displayed solid growth, demand for compact digital cameras remained sluggish amid continued price declines.'
And yet people continue thinking these things are expensive to make.. In a pig's eye...
See below...
'From a profitability point of view DSLR business would be much better - there are only five or six companies and the competitive conditions are not so tough and DSLR is still less than 10% of the market sales and it has a lot of lens assets.'
Anyone that thinks Canon is ever worried about Nikon/Sony, or their "profits" is frankly, nuts... These companies are making money hand over fist on the DSLRs and lenses. They'd be profitable without the gouging, but hey, when there's no one to prevent you from gouging, then why not do it?
A $5k US 1D4 is bad enough (probably cost around $1k to build, if that) so I feel sorry for those in the UK.. Unfortunately, Nikon is even greedier so there's not much you can do except not buy......Show more →
You sort of neglected to mention that the operational profit for Canon's camera group dropped 83% in the first quarter of 2009, then dropped 42% in 2nd quarter of 2009 (compared to the relevant 2008 quarters.) I sure hope after that sort of performance they're able to start turning things around by third quarter of 2009 with a 5.5% increase. If not, the whole camera group (particularly the finance people) ought to be axed. I don't view this as gouging, it's just running a profitable company.
