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Archive 2008 · Would this work....

  
 
koenrutten
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p.3 #1 · Would this work....



As for the debt thing, they probably owe close to a quarter million already on their home, cars, furniture, etc.

Totally offtopic, but for me as an european it's hard to believe why anyone would want to get into debt for a car or some furniture

Edited on Jul 04, 2008 at 04:50 AM



Jul 04, 2008 at 04:49 AM
Bill Zaspel
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p.3 #2 · Would this work....


Brian Rice wrote:
I agree with most of what you said Brian Lingle, especially the part where everyone is free to choose. And that those that spend themselves into debt have only themselves to blame. However, I find it beyond belief that the full-time photographer only makes 10K after expenses, in fact, this is so beyond belief that I'm certain that we can throw away the findings of this survey and dismiss it all entirely. Heck, I'd like to know what their expenses are, because they are definitely out of wack. I also have a feeling that although Doug Box may be
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Ok, here's my facts. I'm new at this only having been working at this for two years. I feel that makes me the new kid on the block. I've been studying everything I can find and working out all aspects of my business with the goal of being full time, some day, maybe. Until then, I will continue to study and work to learn my art. That's two years of education so far. That might equate to a two year degree, maybe not.

So far I have spent lots of money that has come out of pocket. Kinda like books and tuition for my two years of education. So far, I have shot about eight weddings. During the entire time I have been working towards my goal I have been actively seeking to shoot as a second to enhance my skill and add to my education. No luck yet, but I will keep trying.

I have a business plan that is laid out for five years. That has been discussed in detail with my wife as my only partner, in this business as a silent participant (her choice) and in life as my mate. All expenses have been cleared through her as a joint decision since those purchases have impacted OUR bottom line. Of the eight weddings that I have shot, I have charged for only four. The others have been free because of my lack of experience as a "student" or "on the job training" with the full knowledge of my clients. I have attempted to deliver the same level of product to every client that I would deliver to anyone, paying or not, regardless of the price/package they select.

I have bought:
computer: $1,200 macbook
software: $1,000 photoshop, lightroom, MS outlook, etc
cameras: $2,000 nikon D50 & D70 with three different base lenses
website: $50 month
lighting equipment: $600 nikon speedlights with umbrella, etc.
lab fees & samples: $2,000

That's just the basic stuff and I'm sure that I have left out hundreds of dollars in misc expenses that my wife would remember because they cost us more than the dollar value on the receipt.

Right now I'm sitting in a budget hotel charing batteries for a wedding that I am going to cover tomorrow. I have the gas to get here, the lodging to stay for two nights, and the food that I consume that is more expensive that what I would eat if I were at home.

I have calculated that I spend 30 to produce the final product for each wedding that I shoot. That includes the meetings, shooting, post-processing, and delivery of the products. The other ten hours I spend working my ass off studying and looking for my next gig. And I have digging and working and trying to be the best. I am committed to making this my full time job and I am doing everything that I possibly can to be successful.

Your calculations are absurb and I am working with the absolute minimum equipment that I can afford and still produce a good product. I dream of someday having the equipment that most of you guys chat about as if it were laying on the picnic table outside the motel that I am sitting in as I write this. D200? D3? D700? Someday, with nice new lenses that will make my job easier and a web site that I can brag about because it is flash based and wows my potential clients.

The costs associated with managing a full time business including filling taxes and advertising and production are all part of it and your statements that we are overcharging have dismissed those things as if they didn't exist or aren't part of business. And we haven't even discussed the costs in setting up a studio with rent and utilities and staffing. I will be remodeling a part of my home to use as a studio in advance of that part of my dream that someday I might be blessed enough to need a real studio and be able to hire staff to assist me.

Please don't insult those people here that are trying to provide a service at a fair price in response to the needs of brides/grooms that need and want the service.

Can it be done more cheaply? Yah. Can uncle bob handle the job? Sure. Should we just ignore the fact that there are people who want to hire us to satisfy a specific market segment? I believe in what I am doing and I am sure that many of those reading this do as well.

I have calculated what I think I need to pay my bills and build my business into a successful venture that will contribute to the household income of my family. Some of those expenses are unknown and I would like to believe that there should be a small amount of profit to improve my quality of life personally.

Are there people out there overcharging? Probably, but I can't fix that. I can do my best to be my best and provide the best service I know how to provide. I have learned a lot from many of those contributing to this forum and I will continue to read. I hope that I will someday be able to contribute and help those who are new and looking to learn, as I am today. I won't come along and just rain on their parade. I plan that the success that is m goal will provide me with the experience and opportunity to share that success with others.

I've said enough, and I've offered a look into some very personal information about my business with the hope that you might understand and maybe be a little more flexible in your review. I have to go change the batteries in my charger...



Jul 04, 2008 at 12:41 PM
Bill Zaspel
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p.3 #3 · Would this work....


Brian Rice wrote:
I just noticed something when I was looking at the various websites. Including those that were ripping on my thoughts on the 2K wedding. I was shocked to see that everyone is priced right smack in the 2K "resonably priced" mark for what I'd think of as the typical wedding (6 hours of coverage). In fact, prices are ranging from $1250-$2200.

So now, I have a new question. Why are you all ripping on my post when you're all already practicing what I've been preaching?! I was expecting that all of you would be in the $5000 and beyond market.
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Because you have attacked my dream that I have as a goal. We all want to improve and be better, at everything. In our art as well as in life. We hope that the "payoff" may include a better standard of living as well as the "wow, look at that one..." expression from our clients.

Edited on Jul 04, 2008 at 12:49 PM



Jul 04, 2008 at 12:44 PM
liza
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p.3 #4 · Would this work....


Brian Rice wrote:
I personally think that any photographer that charges more than 2K for a typical wedding is ripping off the client and a bit heartless, no matter how good their work is. Why would anyone want a wedding that puts them directly into the poorhouse as their first act together as a family, and what kind of person encourages that behavior



One who does this to make a living. I'm not a charitable organization, and I'm in it to make a buck, just like the florists, the caterers, and the videographers. I also run a legal business and probably net about 50% of what I charge after I pay taxes and expenses. And while I don't charge 2K for a basic package, it amounts to that after they add on the a la carte items.



Jul 04, 2008 at 03:47 PM
Lord Fluff
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p.3 #5 · Would this work....


Brian Rice wrote:
In 2008 Uncle Bob relies on the mid-end Digital SLR, while the PRO relies on the high-end Digtal SLR. Advantage shrinking yet again.


So what you're saying is that Wedding Photographers used to just 'win' by having better gear - now our advantage rests with our skill in light, composition, timing, inventiveness etc etc

Seems like things have improved.




Jul 05, 2008 at 02:14 AM
Brian Rice
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p.3 #6 · Would this work....


Lord Fluff wrote:
So what you're saying is that Wedding Photographers used to just 'win' by having better gear - now our advantage rests with our skill in light, composition, timing, inventiveness etc

Seems like things have improved.



Yep... Superior Gear and Superior skill. But to be more exact, I'm saying is that Pros used to "win" by having much more exclusivity to high end gear which also allowed them much more exclusivity to the knowledge required to make those cameras work. It was much harder to be a Pro back then since to be a Pro you needed to make a huge investment in gear, a huge investment with Dark Rooms and processing, and a huge investment in time, on top of knowing what you're doing.

Now, the playing field is drastically more level. Not only will Uncle Bobs be able to compete with their gear, they'll be able to compete with their knowledge as well, and we all know they don't compete anymore when it comes to Dark Rooms and the skills required for processing. There simply not as much to worry about with "auto everything" vs. the olden days when everything was manual including the flash, the quality of film used, and who processed the film.

So if you're carrying around a Digital camera setup, you're competing with a Digital camera setup. You don't compete on quality of film, and you don't compete very much when it comes to quality of processing. So how do you retain your edge when it comes to equipment that's likely to be more unique? Stick with the "old school" stuff that still has great advantages.

That's why I still rely on my film camera and use my Digital when it comes to color photographs of less importance. Why? My resolution, when using film, is determined by my film. My 35mm B&W film is equivalent to a 30 megapixel Digital. 35mm color film, on the other hand, is roughly equivalent to an 8 megapixel Digital and that's where I loose my advantage. When taking posed formals a Medium Format Camera retains a huge edge since it is roughly equivalent to a 50 megapixel Digital. And when it comes to the Large Format, it's about the same as a 200 megapixel Digital! By sticking with "old school" technology (B&W 35mm and Medium-Large format) I can outperfrom the newer Pro that lugs around their $6,000 overpriced Digital "pile of rubble".

Other than my added expenses of processing and film, the only thing separating us is skill, and since I'm going "old-school" on them which inherently requires knowledge of the fundamentals, I more likely than not, hold my own in that department too.

Edited on Jul 05, 2008 at 12:43 PM



Jul 05, 2008 at 12:41 PM
Brian Rice
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p.3 #7 · Would this work....


I agree with you Bill that I may be attacking "The Dream" of some. But for some, "The Dream" is weird and unrealistic. Everyone dreams of having hordes of money, but in my dreams as well as the dreams of many, I never dream about how much work and skill it takes to get me there, I simply focus in on the green and that it magically appears.

When I wake up, I realize that it is nearly impossible to become filthy rich without having a repeatable and successful formula that I can pass on to employees. My realistic plan is to create money without my direct presence being necessary. The hard truth is that, there is only a certain amount of money that a typical someone will be willing to pay for me. And the only way to break through the typical earnings ceiling is to create more of "me" and charge a reasonable price.

To accomplish this in the wedding photo industry, I feel that hiring on some aspiring 2nd shooters, eventually allowing them to handle a few weddings on weekends when you've been successful enough to book more than one wedding, is the way to go. The idea that I have is sort of "Franchising" on an indivual level. The newer photographer benefits from your marketing and tutelage, maybe someday becoming a partner. You benefit by adding a "mini-me" to your business that you can feel good charging reasonable money for.

I think the problem nowadays is that the newbie is much too eager to branch out on their own and think that as soon as they have learned enough to take respectable photos that they have learned enough to run a successful buinsess.

From the sound of your post and the fact that you've created a business plan, I have a feeling that you'll end up being much more successful than the one that starts their business on the fly without much of a plan or many goals. Especially when their dreams rely on themselves becoming some sort of "Photographer to the Stars", that doesn't sound like much of a business plan to me.

Anyhow, since you have a business plan, it may be a good idea to support your plan with a market reaseach study in your area. You can pay $15K for a third party study or probably get away with doing one on your own. What I've done in the past is create a database of all the local couples of the newly weds. I often have to research a bit to obtain an addresses through whitepages.com or sometimes I'll see what I can get out of Dunns and Bradstreet. I then create a questionairee of roughly 30 questions about their experience with their photographer at their wedding. You'll need to offer an incentive such as $20 for filling out the survey. I also like to include something in the letter itself such as a pack of gum with a nifty tie in slogan such as "Something to chew on...". I also provide them with a link to fill out the survey online, or give them an option to call me so that I can interview them on the survey. At the same time I also provide them with a coupon for a "Pregnancy Shoot" or "Family Photos" since I'm capable of taking pictures and why waste a perfect marketing opportunity. Anyhow, I find that after I receive 30 responses I have some information I can analyze with some good feelings that the results will be reliable. And BTW, you'll always have a few assumptions that you felt strongly about that will completely change with the results you get.

Then re-write your business plan accordingly and take note of the changes from your original.



Jul 05, 2008 at 01:45 PM
Bill Zaspel
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p.3 #8 · Would this work....


Brian Rice wrote:
Then re-write your business plan accordingly and take note of the changes from your original.

The dynamic nature of the outline for your plan reflects your interests in evolving and improving your business presentation. I admire your willingness to refine who/what you offer to adapt to the client's requirements. Being tuned to the client's needs will keep everyone of us in front of the curve in terms of responding to the changing that you began this conversation, based upon the changing nature of technology combined with the desires of our clients.

I didn't say that I wouldn't want to add people to my plan. Only that I will find it difficult to trust someone with the pain/blood that I have progressed through when that time comes. However, I am ready for those types of changes to enable the give/take exchange of giving back while developing a better business model that responds to what the client needs/wants.

I plan to be involved in the process of the changes before us. However, to return to your initial question. I don't agree that charging the going rate in a competitive market makes me/us bad or neglectful or menacing. Sure, some photographers are bottom feeders. There's nothing we can do about that and we surely don't want to just quit, close up shop, and give it over to them.

I believe what we have shown is that there is a place in the market for everyone. The client will decide what they want to pay for, from whom, and why. Let's each provide the best products and services we can deliver.

And I choose to give back, when my turn comes.



Jul 05, 2008 at 11:45 PM
S Peckham
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p.3 #9 · Would this work....


Interesting thread. Please humor the comments from an amateur who spends most of the time lurking.

Way back in time when the wife and I were planning on getting married we visited with a variety of photographers. We did not have a lot of money (attending college), or an "uncle Bob" to shoot photos. We did some looking around and saw what the bottom feeders were doing and thought it was o.k. And then we visited with one or two of the high quality pros in the area. After seeing the difference we were sold on hiring a real pro. The image quality was apparent (to college kids without an eye for composition or the desire at the time to study photography) and professionalism refreshing. The additional cost was extracted from the budget and we skimped on other items (no wedding debt!! We saved and planned instead). In the end, we were most pleased with our decision. In fact, showing our wedding photographs to some other parents that are helping their kid plan his/her wedding this past weekend was a pleasure (trying to suggest not using uncle Bob).

All of this is to say: Don't underestimate the ability of your customer to recognize quality workmanship, or their ability to pay for the product. If you provide great service and a quality product you will have customers that will seek you out.

S



Edited on Jul 06, 2008 at 10:17 PM



Jul 06, 2008 at 10:13 PM
RemNS
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p.3 #10 · Would this work....


I believe that we should all beware of the new technology that raises it's ugly head.
Everyone has great points on this thread but I will throw out there that chips are maxxed out at this point and computers are not going to get any faster in the next few years.
I have read that the programming and architecture on making computers faster will not be around for another 15 years.
Take note of APPLE, they are putting more emphasis on the indirect computing and mobility of devices rather than saying here is the faster mac!
Also, how long has it been since we jumped up the pixel barrier? I know it went from 3.2 to 14. whatever in less than 2 or 3 years and has since hit a barrier in climbing in size.
I do believe we are at maximum technology at least for another 4 years.

A good time to buy or update!

To answer your question, Go to a horse show and see how they do it. It's already being done!
Not as a giving you the best picture type business but people are happy when they leave with something in their hand.

I would not do it for a wedding though! That's usually a once in a lifetime capture and I hope all are giving their best quality.

Rick



Jul 06, 2008 at 11:31 PM
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