Adobe is Acquiring Topaz Labs. I can't help but feel like this will not work out well long term for photographers. The two biggest companies in AI photographer tools will no longer be competing against each other, and neither company is known for fair pricing for photographers.
DWOfPaul wrote:
Adobe is Acquiring Topaz Labs. I can't help but feel like this will not work out well long term for photographers. The two biggest companies in AI photographer tools will no longer be competing against each other, and neither company is known for fair pricing for photographers.
No price disclosed - I wonder if Topaz's near ubiquitous push into AI and weird pricing were self-inflicted wounds that only a bigger fish like Adobe could capitalize on.
RoamingScott wrote:
Topaz has been a market lagging software for years. It’s far behind the competition and overall the market loses very little here.
If you need a standalone solution, DxO is still excellent.
While DxO is excellent when working on RAW files, PRIME and DeepPRIME don't work on TIF files. LR AI noise reduction has gotten so good that I am using DxO less, but LR AI noise reduction doesn't work on TIF files either. So Topaz Photo has kept a place in my workflow, even though I feel it's overpriced and that there older DeNoise AI was better.
Could mean a few things for us:
- Topaz becomes an integral part of Adobe LR and PS, with extra charges for using AI;
- Topaz remains separate but easier to integrate than similar external editors;
- Adobe incorporates the tech and kills the brand.
Of course, they could also do what Apple did with Dark Sky: not incorporate the tech, kill the one unique feature of what they bought AND kill the brand /s
I already ditched Topaz because I’m fine with subscriptions for key software but not for add-ons.
johnvanr wrote:
Could mean a few things for us:
- Topaz becomes an integral part of Adobe LR and PS, with extra charges for using AI;
- Topaz remains separate but easier to integrate than similar external editors;
- Adobe incorporates the tech and kills the brand.
Of course, they could also do what Apple did with Dark Sky: not incorporate the tech, kill the one unique feature of what they bought AND kill the brand /s
I already ditched Topaz because I’m fine with subscriptions for key software but not for add-ons.
In the very short term, we already know what Adobe is doing in Photoshop...charging AI credit to use Topaz as a "partner model". This just went live last week.
As long as they keep it to PS filters and don't substitute their noise reduction for Denoise (also needing credits) I don't care what they do with it. Photorumors had this bullet which suggests they may not have been after the sharpen/denoise etc tech, but the AI acceleration.
Adobe highlighted Topaz’s Neurostream technology, which allows large AI models to run efficiently on-device (locally on laptops/desktops) rather than relying solely on the cloud. This enables faster performance, lower costs, and better privacy.
RoamingScott wrote:
In the very short term, we already know what Adobe is doing in Photoshop...charging AI credit to use Topaz as a "partner model". This just went live last week.
