Steve Spencer
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 p.3 #17 · Nikon Z 35mm 1.2 S - Official Image Thread | |
cmm1398 wrote:
2799. https://www.nikonusa.com/p/nikkor-z-35mm-f12-s/20124/overview
The price is high. The size is huge. That said, I think Nikon knows its market and has a smart strategy. Their best lenses they don't make small. They do not undercut the competition in price. They do, however, make excellent lenses that people who are willing to pay for these lenses enjoy. These lenses now include 35 f/1.2S, 50 f/1.2S, 58 f/0.95S, 85 f/1.2S, 135 f/1.8S Plena, 400 f/2.8 S TC, 600 f/2.8S TC. The 14-24 f/2.8, 24-70 f/2.8, and 70-200 f/2.8 mostly follow this strategy as well but they aren't as extreme in performance, weight, or price as the prime lenses. This line is getting pretty complete, but I do expect a 28-70 f/2S at some point to compete with Canon and Sony. If we are ever to get a 200 f/2S, it will be this sort of lens too. And eventually, I would also expect a 100-300 f/2.8S as well. I would also expect PC lenses if they are made to be this sort of lens as well.
If that was all Nikon did, then I would consider the strategy a mistake, but they make two other lines of lens. One is the line of consumer non-S lenses that are super competitive in price, small in size, but yet with fairly fast apertures. That line now includes 26 f/2.8, 28 f/2.8, 35 f/1.4, 40 f/2, 50 f/1.4, 180-600 f/5.6-6.3 and the Tamron crossover zooms 17-28 f/2.8, 28-75 f/2.8 and 70-180 f/2.8 almost fit in this category too. I expect in time we may get an 85 f/1.4, a 24 f/1.4, and maybe even a 135 f/2. These lenses are fast, small, and very price competitive but not competitive in quality with the no holds barred lenses in the first group.
Just those two types of lenses would be a compelling strategy in my view, but would have left a big gap between the two types of lenses and Nikon has filled that gap with the smaller, slower aperture, but still very high quality S lenses that are not the value of the consumer lenses, but more competitively priced than the uber lenses in the first class. Here we have the f/1.8 S prime lenses (20, 24, 35, 50, 85), the 400 f/4.5S, the 600 f/6.3 PF, the 800 f/6.3 PF. The f/4 S zooms mostly fit in this category as well: the 14-30 f/4S, the 24-70 f/4S, the 24-120 f/4S, the 100-400 f/4.5-5.6S. This line is mostly complete, but we may see a 70-200 f/4S, and maybe even a 135 f/2.8S, a 200 f/2.8S, or a 300 f/4S.
I think this multiple tier strategy let's Nikon get away with really high prices on the top tier. The fairly competitive prices on the middle tier, and very competitive prices on the consumer tier gives people decent choice and prevent the high pricing of the top tier from keeping people from adopting the platform.
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