RustyBug
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Upload & Sell: On
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 p.5 #2 · Getting less and less views on Instagram | |
RoamingScott wrote:
Use IG as a mini gallery to push people into whatever platform you've standardized on, preferably one you OWN.
I'm totally late to IG ... just getting onboard to make something with in 2024. But, my expectation is mostly THIS ^ .
I'd be curious to hear folks that can specifically quantify a $$$ amount that has been derived from IG leads > Sales.
Scott has told of how his numbers are quantifiably, non-productive. Just wondering if there are others here who can quantify a different level of productivity (leads, conversions, sales, etc. ... not, just likes) derived from IG. Although, I am mostly anticipating a "crickets" concerto. 
Forget the number of followers, likes, etc. ... if it isn't convertible traffic to your main site / store / captured mailing list, etc. (you know, tangible marketing), then it's just "feel good stuff" and not strong, viable business (for the sole proprietor). BTW, when was the last time folks took out an ad in the Yellow Pages. They were the "must be" place at one time, and now 
With marketing, there are those who opt for the massive numbers of views is necessary to render a 0.0000001% conversion rate into something tangible.
Then, there are those who opt for vastly smaller, targeted numbers of contacts ... but, with higher conversion rates (i.e. 0.01%).
In my new intro to IG REELS ... what a time suck of meaningless sea of BS of a zillion folks sucking up bandwidth, just for the popularity of likes, etc. Are they able to monetize that by selling their popularity ... maybe, but (imo) that's the business of selling likes ... not, selling photography (et al). I'm likely wrong in certain regard, but I think Scott's point about who IG is for vs. who it is not vs. what to expect vs. what not to expect is rooted in the rationale that IG is in the business of selling IG, etc.
That's not to say, I won't post REELS on a periodic basis. I'm thinking it's better to be near the bottom of the REELS circulation, than buried underneath the entirety of REELS (i.e. non-circulation) Not expecting to do much with it ... maybe not even at all in 2024. But, I do acknowledge that IG algorithm's will favor those who participate in REELS more than those who do not.
However, the concept of IG auto-generating meaningful traffic (quantity and/or quality) is not something I'll be holding my breath for. I think that folks have long desired for something that successfully is "auto-generating" ... and, to a large degree ... I figure it is a mythical proposition. Marketing takes more DIRECT effort than most folks want to involve / engage themselves to. And, I think, it is largely an "unspoken" wrt just how much self-promotion effort those who are successful have actually done ... leaving many to think it is easier than it is.
Which leads me to "If it was easy, anyone could do it." ... and yet, most aren't (because, it isn't easy). I say this, as I'm gearing up my own recognition that the folly of mythical / magical marketing is something that has to be replaced by acceptance and engagement to the facts that it will be much more "manual" than "auto". The allure of IG as some form of mythical, magical, marketing ... is mania (imo).
+1 Mini-portfolio: The main door is this > > > way.
A blinking neon sign, in the back-alley, off Broadway ... in case, someone is traveling that way.
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