I’ve always thought of his site as a bit of a farce. I base this on his about page statements that have been there for years.
“ This website is a work of fiction, entirely the product of my own imagination and personal opinion. To use words of Ansel Adams on page 193 of his autobiography, this site is my "aggressive personal opinion," and not a "logical presentation of fact... I occasionally weave fiction and satire into my stories to keep them interesting. I love a good hoax...A hoax, like some of the things I do on this website, is done as a goof simply for the heck of it by overactive minds as a practical joke...I enjoy making things up for fun, as does The Onion, and I publish them here...”