p.8 #1 · Nikon's new strategy....sounds good to me...
In my view Nikon (and Canon) made major mistakes not recognizing the importance of the DSLR transition, the importance of video and just plain were too slow to adapt. I realize it is tough for any company to cannibalize their own products. Nevertheless, it is in fact what they need to do to stay competitive in a market being driven by rapidly changing technology. Instead of wasting resources on very niche products (like the Df), Nikon should have deployed that capital into differentiating themselves from everyone else.
When you stop and reflect, Nikon actually had a significant strategic advantage over Canon at one time, had they realized it at the time. That advantage was that they did not have DSLR's with video. If they had realized that Canon would take an inordinate amount of time to cannibalize their own video camera business, Nikon could have made big gains driving video into their DSLR at the expense of Canon. Alas, they did a poor job with video and missed the boat of that.
Now I fear Nikon are doing too little, too late. As mentioned earlier in this thread, many other companies have innovated where Nikon has not, and those companies have been eating away at the future of Nikon. Nikon has finally started to realize what is happening to them but it is likely too late. This new strategy is likely just the beginning of the death throes.
p.8 #2 · Nikon's new strategy....sounds good to me...
I read half of this thread, but need to go to bed now...I wanted to say that I think as high-res 5K monitors become ubiquitous in the coming years, I'm not sure phones will keep up. I think the big sensors with big glass will have a new day in the Sun, and Nikon knows this.
We photographers need to keep getting the young people interested in our big beautiful lenses, fascinating tripod heads with nodal slides, and little old lenses that are so much fun on a cold day because of their colorful zone focusing scales that makes landscapes fun and DoF easy to understand...and keep making artful images at big resolutions. Very soon, we will all be looking at our work on very high-res monitors and it will be inspiring and beautiful for everyone, like the Kodachrome25 images on the big screen in the 70s.
3D and VR is coming, but that will be a while. In any case, there's lots of cool new stuff going on in imaging this decade that phones will struggle to keep up with, while it will become easier for cameras to connect wirelessly to the 'Net.
