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Archive 2012 · How would you price a double wedding?

  
 
amonline
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p.2 #1 · How would you price a double wedding?


Fair enough.

Please explain how you feel the following works into the OP. Please explain how you feel all points warrant charging 80% for the additional coverage based on the facts presented in the OP. Please explain how it is 80% more difficult than a typical day with one bride & groom and 60 guests. I'm truly curious.

Daboyle wrote:
This is not an issue of the amount of work, but rather the stress and the logistics, planning, experience, preparation and difficulty involved.




Oct 19, 2012 at 06:25 PM
joelconner
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p.2 #2 · How would you price a double wedding?


I think x 1.5 seems reasonable...it definitely would be a very interesting challenge!


Oct 19, 2012 at 06:44 PM
Daboyle
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p.2 #3 · How would you price a double wedding?


First of all I allow a cushion in case something goes wrong.

Next, Id hire a second photographer and an assitsnat given the circumstances, so Id have to charge for that ( I know this is personal opinion and you might not do that, but I wouldn't feel comfortable taking on the job without it, even if it was overkill. )

Next, time in conversation and pre meetings and post wedding contact would essentially be the same as 2 separate weddings.

Day of could be hectic, might not, but could. There could be a lot of stress from multiple family members other than the brides and grooms who want their photos taken or are trying to give their input - 2 weddings, equals more chance of people telling you what to do ( IE control and stress ( not bad stress, but just taking stress ) and if something goes wrong, it just is multiplied ).

You also have liability of two weddings now, not one. camera gear gets stolen, you now have 2 weddings you have to deal with and figure out with your second photographers gear ( which is why I would HAVE to have a second photographer for this. )

Files wise, you should expect to have a little less than 2 full weddings, but working hard, you shouldnt have that many less - so editing will be about the same.

You still act as the photographer coordinator for 2 weddings, because in the end, you have 2 completely separate clients, not just one.

Breaks - one wedding you get one every now and then - 2 weddings, come reception time, forget about it.

So what Im saying is this. I am charging for the stress and possibilities and challenges this job could pose. It *could* be simple and a breeze and easy. But it could also be extremely difficult on multiple levels for multiple reasons. I'm going to charge being prepared to expect the worse and hope for the best - thats just how I run my business.

I do all day wedding photography and charge a flat fee for all day coverage. Some people have 6 hours of coverage and some have had 12 - but the way I run by business is a flat fee to even things out. If someone is super easy going and has a small intimate wedding of 50 people, I don't charge any less for my services. If someone has a 600 person wedding with a big family and hard to deal with relatives, I dont charge them any more - because I have already factored that into my overall per wedding costs.

I'm not a budget photographer, nor do I claim to be. And I am not saying I wouldn't give any discount to the 2 wedding day brides. All I am saying is I would be conservative on the discount I gave them given the nature of the situation, the increased possibilities for stressful and demanding situations, and the skill, preparation, planning and artistic abilities I provide.


- side note - I locked my keys out of my car last week and it was 35 bucks for the man to come unlock my car and he was 2 min away on another job. Took him all of 30 seconds to unlock my car. He had an easy day. But the lock company doesn't charge extra mileage until 30 miles away, nor does it charge more for a new beamer rather than an old chevy pickup. Some jobs are easier than others, some have unforseen complications - but if 2 cars of identical nature were locked in the same packing lot they would still charge the same fee - thats just the way their business model is deisgned....and it works. And this is really an unskilled type job - so think about that and how much more intensive our whole day wedding photography jobs are and what rides on the line. Sometimes its easy to forget when we do it day in day out every weekend, but dont undervalue yourself or your skills.

I go into this with bright flashing lights because this is a potential red flag client/clients. Why? Well think about it, why else would you have two weddings together? I mean who does that unless you are just really really trying to save a buck - and even then it screams desperate. I just dont see any other logical reason for doing it - even if you are family or best of best friends.
And we all know that budget brides typically are more difficult clients to deal with that are more demanding.... I would dig hard and deep and really find out all the details from BOTH brides and assess the possibilities before I took the gig.... ( not to say I would turn it down without consideration, but I'd just have to get more questions answered and clarified - it could be an amazing, wonderful opportunity )




Oct 19, 2012 at 06:52 PM
amonline
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p.2 #4 · How would you price a double wedding?


I think one problem is you are adding all the extra charges in with the percentage increase. Most would charge around 50% of the second wedding - but that would not include charges for second photographers if they didn't already offer it in the package. So, it appears you are adding this into the percentage - twice. I don't think anyone else is looking at it that way. I think most of us look at the second photographer as a base amount. Thus, that amount does not have to be increased.

Next, just how many meetings do you need? If the clients are getting married and spending their big days together, then I think they can attend any pre-wedding meetings together. Thus, no need for additional increases here either. The percentage increase should be enough to cover the extra time involved in any meeting outside what has already taken place prior to contract signing.

Day of could be hectic? Are you serious? If you look at booking clients based on "it could be hectic", then you're not approaching this job or pricing correctly. ALL jobs could be hectic. Hell, all jobs ARE hectic. Your original pricing should reflect that reality. Thus, there is no need to increase pricing on this inquiry because "it could be hectic".

I still don't see the liability concern. At least, I do not see where it is an increase burden on you and your annual costs.

I surely do not see "two-weddings" worth of images. I see a 30-40% amount as more realistic.

Breaks? Breaks are a reason to increase pricing? Sorry; I do not understand this part at all.

I'm not really arguing. Your approach to business is your choice; as is mine and everyone else's. I'm simply saying your approaching this particular inquiry fairly pessimistically. If you feel you need to increase prices this much based on "stress", "breaks" or "it might get hectic", it seems you may not have a smart pricing strategy.

The bottom line is, if one charges $4,000 for a full-day wedding; $6,000 to take 25% more images, process those images and cover a few hours to create a separate delivery system for the second client is really not unreasonable. Over $7,200 (in this example) does sound unreasonable to a client inquiring.



Oct 19, 2012 at 07:39 PM
paparazzinick
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p.2 #5 · How would you price a double wedding?


We did this once 6 years ago. Both sisters were getting married to twin guys. Odd wedding for sure, but ended up being fun. Here is what we did.

Asked both brides what they wanted.

Bride 1 wanted 8 hours and an album
Bride 2 wanted 8 hours and an album and 2 parent albums

I gave them a few options.

Since they both wanted 8 hours of coverage we discounted the coverage time and charged regular price for products. If I remember correct, we charged $1500 for that about of time 6 years ago so instead of $3000 for coverage we charged $2250 and then they purchased products at full price.

If I were to do it again, I would probably price the same way. 25% off coverage price and charge regular price for products. Most people just give a flat discount. Screw that. Why give a discount on products?



Oct 19, 2012 at 09:18 PM
Robin Usagani
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p.2 #6 · How would you price a double wedding?


there is a missing info here. Is it ONE ceremony and ONE reception? Big difference.


Oct 19, 2012 at 09:31 PM
amonline
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p.2 #7 · How would you price a double wedding?


Nick, I think it's a digital package.

Robin Usagani wrote:
there is a missing info here. Is it ONE ceremony and ONE reception? Big difference.


Agreed, but it sounds like a mutual ceremony; given the other info.



Oct 19, 2012 at 09:38 PM
JR PhotoNY
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p.2 #8 · How would you price a double wedding?


From the email i received from the client. The ceremony and reception will take place in the house they will be renting out and for both brides. I asked to meet in person to further discuss the details as it would be better than going back and forth with emails.


Oct 19, 2012 at 11:03 PM
Ian Ivey
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p.2 #9 · How would you price a double wedding?


Alan wrote:
There's some greedy mofo's up in here. ... Does your liability insurance cost increase? Does your gear insurance cost increase? Does your travel expense increase? ... The fact is, there is not 100%, 90%, or even 75% more work here. There is most likely a very nominal amount of additional work.


Alan, you don't usually strike me as this judgmental. If you and I assess the risk:reward relationship of a business opportunity differently, why start with "greedy mofo" as the explanation for our difference of opinion?

As for the substance of your argument, are your insurance, gear, and travel costs a huge percentage of your overall cost of sales in general? For me, these are small factors in my pricing.

The situation the OP describes implies significant variable-cost risks, however. We don't have all the answers yet, but I can see big openings for increased cost, depending on how much overlap there is, and how satisfied the clients would be with near-identical deliverables. If they actually want identical deliverables, then sure, that minimizes the additional work.

And even if their coverage overlaps almost entirely, I'd be surprised if they wanted the same albums. Mostly the same, perhaps, but with most album vendors, it's a lot cheaper to print two identical albums than to print two almost-identical albums.

In any case, I'm waiting to hear back from the OP about how much overlap there is before declaring the extra costs to be insignificant.



Oct 19, 2012 at 11:09 PM
Ian Ivey
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p.2 #10 · How would you price a double wedding?


Alan wrote:
Please explain how it is 80% more difficult than a typical day with one bride & groom and 60 guests. I'm truly curious.


We've spent most of our time talking about costs, so this is a reasonable question. But the best answer is that if you're basing your pricing primarily on costs (including "difficulty"), you're leaving a lot on the table.

I certainly calculate my cost of sales and use that information as part of my pricing basis. But mainly my pricing is based on value to the client, not merely on my costs.

The clients in this case are getting two weddings worth of coverage. The mere fact that they are having their weddings together doesn't diminish the total value proposition of the OP's coverage of an event like this. Two couples, and two entire extended families and sets of friends, will enjoy the images he produces.

If you take "value" as the amount of happiness your product creates, then the scenario presented to the OP by this prospective client is exactly two weddings worth of coverage value. How much of that value is fair for the photographer to capture as profit?

I hate to see photographers so focused on costs. Some photographers don't even understand their own costs, so yes, it's good to get a handle on them. But in the end, your price is merely the amount of the total value you create that you get to take home.

Start thinking "total value I create" more than merely "my cost," and you'll probably start finding ways to capture more of that value as a reasonable reward for what you do for people.



Oct 19, 2012 at 11:21 PM
amonline
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p.2 #11 · How would you price a double wedding?


Again, this sounds like a digital client. I'm not talking any over-and-beyond products. I'm talking basic delivery. Albums are, of course,completely separate.

Maybe I've gone a bit far with this. If the OP could clarify what the inquiry consists of, that would help us all come up with a better answer.

All I'm saying is, if the inquiry is for two couples getting married in a single ceremony, with a single reception, with the given facts in the OP; and they're only requesting digital delivery, then a 50% discount on the additional coverage and basic delivery is acceptable. I believe this is what everyone saying 50% thinks. There was never any mention of products.



Oct 20, 2012 at 12:19 AM
JR PhotoNY
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p.2 #12 · How would you price a double wedding?


She emailed me back and told me that she and the other bride do not have any time to meet so she asked me to just give her a quote through email. kind of hard to give her an exact quote when I still don't know exact details. I'm getting the feeling that they are shopping around for the cheapest price possible. I am leaning towards 1.5x my starting price though. And if they decide to book me I'm going to revise my contract a bit since its a unique situation.


Oct 20, 2012 at 07:31 PM
Ian Ivey
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p.2 #13 · How would you price a double wedding?


Sure, just make sure you specify, in your quote, all of your assumptions, e.g., "This quote assumes the following: that {bride A name} and {bride B name} each, individually, agree to receive duplicate sets of photography products, consisting of {specify your deliverables}; that two {or three} photographers will document the joint weddings, namely, JR ("Primary") and a second shooter ("Second") to be determined by JR near the wedding date; and that {any other deliverable you can list that would influence your pricing if it varied}."


Oct 20, 2012 at 08:35 PM
TTLKurtis
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p.2 #14 · How would you price a double wedding?


JR PhotoNY wrote:
I'm getting the feeling that they are shopping around for the cheapest price possible. I am leaning towards 1.5x my starting price though.


No WAY, you don't think they would do that, do you?!.....

All you discounters are nuts. This has trouble written all over it, and that means full price.



Oct 20, 2012 at 11:55 PM
IrishDino
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p.2 #15 · How would you price a double wedding?


JR PhotoNY wrote:
She emailed me back and told me that she and the other bride do not have any time to meet so she asked me to just give her a quote through email. kind of hard to give her an exact quote when I still don't know exact details. I'm getting the feeling that they are shopping around for the cheapest price possible. I am leaning towards 1.5x my starting price though. And if they decide to book me I'm going to revise my contract a bit since its a unique situation.


Based on this I agree with you. I have a feeling she's price shopping and not completely serious about booking you specifically.

I'd quote her your price (whatever you end up saying 1.25x, 1.5x, 2x, etc) and state why.



Oct 22, 2012 at 06:56 AM
eephoto
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p.2 #16 · How would you price a double wedding?


I don't know that you can quote the job properly if you don't have all the information. Do you have a questionnaire you send out to potential clients? If you do, you may want to quickly add some questions pertaining to this "double" wedding.

For example, will each bride have their own bridal party? If so how big will each bride's bridal party be? Or are they each other's bm/moh or are they sharing bm/moh?

Do they want albums? Are they wanting an album each? If so are they wanting an exact replica album or will the albums be different?

Will they get married at the same time in the ceremony? or is it two ceremonies, one after the other?

Will there be two first dances? two cake cuttings? two garter/bouquet tosses? will father/daugher dances happen at the same time or one after the other?

Personally, I wouldn't necessarily turn it down if your bookings are low, but I would definitely weigh the pros and the cons behind this. This isn't two brides who are great friends and have always dreamed about having the same wedding. This sounds more like two people who are trying to cut costs and therefore decided it may be in both of their best interests to get married together. I can see situation 1 running smoother then this situation. I can almost tell right now that "Uncle Bob" will probably end up "professionally" photographing this wedding because I don't think any photographer will quote them the price they are looking for.

HTH and good luck, let us know how it turns out!

Elaine





Oct 22, 2012 at 07:43 AM
MalachiConstant
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p.2 #17 · How would you price a double wedding?


either 2 times normal price or 1.75 times normal price if you realllly want this wedding.

It could be a disaster, or it could be a blast with great, unique portfolio stuff.



Oct 22, 2012 at 07:52 AM
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