Facebook has been a huge tool for business for a lot of us here and I've been working through ways to maximize my reach and involvement with fans. I've been playing around with ideas about what times to post, on what days to post, tagging, posting non-wedding related photography stuff, etc. With Facebook's new emphasis on pictures, I've been seeing a lot more interaction with my posts. So I'd like to know is what you do to maximize your effect on facebook.
1. When you post, what times and days do you see the most involvement (likes, comment)?
2. What is your standard procedure for posting before, during, and after a wedding?
3. What one thing has worked best for you?
And I'll start with me...
1. I found that posting in the mornings, between 7am-9am has the most initial reach. Monday and Friday mornings have been good for me. Friday and Saturday nights are the worst.
2. I usually post something about the wedding to day of, then post a quick picture of the reception or the food or something during the wedding. The Monday morning after the wedding, I post one picture that I really like and tag my clients. After I deliver the images to the client, I do a blog post with my favorites, then I post a selected few from those to facebook with a link back to the blog post. It used to work really well, but I havent seen the drive to my site that I used to be seeing from facebook.
3. Tagging! Without a doubt the best thing that works for me. The reach is fantastic at times and non fans get to see pictures on your page.
I really need to hit facebook harder, being a wedding photographer is one of the unique professions where social media can work sooooo hard for you.
Question: Does someone need to be a fan of your business page in order to tag them? Can business pages even tag people?
1. I honestly post whenever I can find time to do it. Probably 2 or 3 times a month I'll post wedding images or a blog post link or whatever.
2. I normally post an image that catches my eye. No rhyme or reason to it.
3. I actually got the biggest reaction from a photo I took on a recent trip of a lake with stars and stars reflecting in the lake at dusk. I got 25 likes and a bunch of comments within an hour of posting it. I normally just get a few likes and comments here and there. Yes, its a really neat photo but I didn't think it was anything overly awesome when I posted it...
TomHarmon wrote:
Yeah, you have to be friends with them to tag them. They can tag themselves in your pictures, but a business page can't tag non friends. Its weird.
Thank God this is the case too.
Can you imagine if businesses could tag anyone they wanted without affiliations? My news feed has enough photos of shoes that people are trying to sell by virtue of tagging their "friends" in the photos.
My bigger question how to make people like your page, I've posted from last wedding I did and there are like 50+ likes on different pictures and Album itself but only single like on a Page from those 50+ likes, it shows it has reached more thant 300 people and more than 77 talking about it but not sure how can I convert those single photo like to more of a page like ?
To answer question in thread
1. When you post, what times and days do you see the most involvement (likes, comment)?
I've yet to figure this one out but mostly try to keep it on Monday or on Friday evening.
2. What is your standard procedure for posting before, during, and after a wedding?
Lately I try to keep more content coming on my page so that way people have something new to see at regular interval. Still starting into wedding so cannot post that many wedding pictures but do post random images that I've taken and liked.
3. What one thing has worked best for you?
Still trying to figure this part out.
Sometimes I'll post a sneak peak a day after the wedding, tag the bride, and comment : 'Please 'Like' my page to receive updates when more images are posted'. or something like that.... I get mixed results, never as many new likes as I think I should be getting.
Guests and family may "like" the photos, but that doesn't mean they necessarily want to "like" your business and start receiving YOUR and others posts onto their personal page. They might not want to have YOUR daily stuff posting onto their page. I've found that many "likes" usually turn into inquiries and some bookings.
I like to post the Sunday after, and will add a photo a day during the week if I can to keep the anticipation up.
Here's what I posted in the deliverables thread yesterday...
I post 25-50 "favorites" to the Blog at 6-8am, Monday morning, one week following the wedding date. I post 5-10 of those "favorites" to Facebook at the same time, tag, and add link to push traffic to the Blog where they can see more.
This made a HUGE impact in response. People check FB the first thing when they get to work. lol Its so active, I only post on Monday mornings now. lol
I have an FT job. So posting images on fb is not possible in the mornings. Especially the start of the week where I am in meetings right off the bat.
I usually put out a sneak peak photo a day or two after the shoot. Then a 10-15 photo set a week or so later.
About LIKES. OK this befuddles me. Most of the folks that like my page are not even from the same continent! Let alone in my target region. Well unless I go into paid ads...
Ghost wrote:
I have an FT job. So posting images on fb is not possible in the mornings. Especially the start of the week where I am in meetings right off the bat...
Actually, Facebook allows you schedule posts on your business page.
