I think there is a sea change going on with lights. We have been using legacy systems from the days of of film - well digital is different. We spent some time proving we can do anything with digital that we could do with film but now amateurs are doing work that only pros could offer a few years ago. To differentiate and or to compensate we now try to offer what our client cannot or will not do for themselves and one of those things seems to be the old cliche - \"to photograph light\" and that means light control. The commercial E6 world has faded and we now need products for new solutions. My local newspaper had a image on the sports page yesterday - a very good color shot of a coach made in full sun with balanced lighting - something not done last year and still rare but in my local newspaper which used to be thick with advertisements but now a very thin shadow of its former self with only one ad in the sports section - for Career Builders,
Jun 29, 2009 at 10:46 PM
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