mawz Offline Upload & Sell: Off
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doady wrote:
Ah, Photocreative, I never been there, I completely forgot about them. In an out of the way place, on a side street in an industrial area, and there is (or was?) a photolab called Browns nearby, maybe even on the same street too, so maybe I get them confused. Thanks for the reminder. I will try to remember them when the 90mm F3.5 Macro IS Pro finally comes out. I can get there with just one bus too, although the route is getting very crowded lately, at least it's just 20 minutes ride, 15 minutes walk, no need to take the train all the way to Union. Maybe that is the future for OM, more specialized, niche product, not consumer, not as everywhere, so we will have to travel a bit further....Show more →
OMDS seems to have a much better handle on the real attraction of OM stuff than Olympus ever did. Olympus always advertised the same way as everybody else, even if most of their Ambassadors were adventure photography types (simply because that is the majority of working pro’s using the system). OMDS however pivoted pretty quick to focusing on the Adventure Photographer, be it landscape, lifestyle, nature or wildlife work and their marketing focuses almost entirely on that, which is good for the system. They’re finally advertising to the market they need to be And showing the gear being used in ways that it is the best in class for.
Look at the OM-5 launch, the videos were done at night in the Grand Tetons, on a Swiss mountain and in the wilds of Northern Sweden.
The sad part is that did lead them to part ways with some notable Ambassadors who didn’t really do the thing they were focusing on, although they seem to have picked up a couple street shooting types again.
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