p.1 #1 · ~How much info. given in an inquiry reply.?~
We get a few wedding inquiries every week throughout the year from perspective bride's. They ask, " are you available on ?/?/2010?" When we inform them that we are available, we don't hear back from about 40% of them. How do you reply back to a wedding inquiry?
p.1 #2 · ~How much info. given in an inquiry reply.?~
I reply back congratulating them, tell them I'm available, I'd love to meet up with them to discuss their wedding plans... and attach my price list along with FAQ's and my preferred vendor list (hair/makeup, florist, planner, etc...). My two lowest packages are on my website, so most likely they already know my price range before emailing me.
p.1 #3 · ~How much info. given in an inquiry reply.?~
Inku Yo wrote:
I reply back congratulating them, tell them I'm available, I'd love to meet up with them to discuss their wedding plans... and attach my price list. My two lowest packages are on my website, so most likely they already know my price range before emailing me.
Without looking at your site, do you show prices?
Yes we do. All of our packages and prices are on our website.
p.1 #4 · ~How much info. given in an inquiry reply.?~
Well you can certainly tell them you are available, and then help them understand why you are the one to choose. Invite them into the studio, help them invest in your process, consultations and they will more than likely invest in you.
Unless you are solely competing on price, then send them your rates.
p.1 #5 · ~How much info. given in an inquiry reply.?~
sboerup wrote:
Well you can certainly tell them you are available, and then help them understand why you are the one to choose. Invite them into the studio, help them invest in your process, consultations and they will more than likely invest in you.
Unless you are solely competing on price, then send them your rates.
I'm sure you've been a part of these discussions before, and I don't want to drag everyone into another one, but I just don't agree.
I know that, as a consumer, I don't like having to sit and listen to some dude blather on about how great whatever his product is before I know if it's anywhere near something I can afford. I get that it's important to sell people on quality and the professional difference, and that through that, we can lead people into larger packages and upsell albums. However, I think it's a waste of our time and theirs to drag them in (sometimes from out of town) show all of our stuff, sermonize about blah blah blah, then find out that they have a firm budget of $1500 when we start at $3200. We might be able to talk them up to $1800 or who knows maybe even $2000, but they will never meet our most basic package, much less add on anything from there. FAIL!
If we can, by giving a ballpark range online, narrow down our interviews to people who might actually consider paying those prices, we start off on a better footing to try to see what else we can offer them in addition.
p.1 #6 · ~How much info. given in an inquiry reply.?~
Jeff, I agree! I wouldn't have them come in to waste my time (don't care about theirs honestly) if I know they cannot afford even the starter package. I have "starting at" prices on the website, and in the initial phone call I double check to make sure they have seen my website and understand the general pricing range.
Also, your website design should also elude to the customer how much they might expect to spend based on the site design and photographs. Hopefully with a "starting at $3k", people will be smart enough to understand that is the minimum they can get me for. Price only goes up from there.
