Paul Buff Offline Upload & Sell: Off
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p.2 #20 · Einstein Design Solution/Suggestion | |
Deezie wrote:
Your estimate is inaccurate. I've art directed a dozen photoshoots this year, all using commercial photographers, all of them used rental gear and third-party studios or locations. These shoots have been for lifestyle brands and entertainment, including fashion, alcohol and jewelry. All but one of the shoots, to the best of my recollection, utilized Profoto gear. There was a product shooter who worked with Dynalite, which were also rentals.
And Paul, if you look at my thread, I not only never mentioned PPA members, I never stated anything about anyone being or not being a pro. I stated that there's a distinction between a pro photographer (weddings, portraits, sports, news, etc) and commercial photographers, who work primarily for brands, advertising, publications, etc. and that you will rarely see commercial photographers working with their own lights, except on personal or smaller projects.
I've done shoots in Italy and England this year, but it would have been impractical to drag my gear with me - so I rented Profoto, which was easily available. I've actually used Alien Bees on a couple of commercial jobs, Victoria's Secret being one of them - but that was for a small pick-up shot that had minimal lighting demands. I think your latest improvements to the Bees are a big step in making them more practical for commercial photographers, but I don't see any of us giving up pack & heads anytime soon. The power, build and ease of use are just the right combination that makes them so attractive.
I look forward to seeing what you do with the Einstein line. ...Show more →
This is all about words and pigeon holes. I'm sure if you ask 100 portrait photographers, or more correctly, owner/operators of "photo studios", or their customers if they are "commercial photographers", you would get 99 yes answers. Further, I think you would find many of them who also do some advertising photography and other jobs besides portraits.
These are the people we primarily serve, and these are the primary customers for studio flash.
I believe the more proper term for the photographers you describe would be "advertising photographers", and they are definitely a minority in the grand scheme of studio flash equipment.
Certainly, if you travel the globe and your clients pay you big bucks and your expenses, you are going to rent the very best equipment and studios you can. But only a few fall into that category.
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