p.1 #1 · How would you price NYT, NY Mag, Time out...
This is on behalf of a friend.
He was recently contacted by a major New York organization (as in: billions of dollars behind them, world class) that wants to license a photo for an advertising campaign that will run in many local rags, but also the NYT, NY Magazine, Time Out NY, web, and likely some printed materials around the city.
My friend shoots editorial (major US paper), usually on contract or as staff, and has no idea how to price this.
I'm not sure how many runs of advertising they are going to do, but let's say per run (as in, let's assume they print it just one time in each of the major publications I listed... when he finds out how many runs he can extrapolate from this)
I should include that the organization is not hiring him to shoot something, they want to use one of the images he shot last year.
p.1 #2 · How would you price NYT, NY Mag, Time out...
It sounds like there is a lot at stake with this image with a lot of variables... a pricing service might be worthwhile: http://www.d-65.com/priceassist.html
p.1 #3 · How would you price NYT, NY Mag, Time out...
curtisclegg wrote:
It sounds like there is a lot at stake with this image with a lot of variables... a pricing service might be worthwhile: http://www.d-65.com/priceassist.html
p.1 #5 · How would you price NYT, NY Mag, Time out...
I have not used them but they have a good reputation.
There are also independant art buyer / consultants who charge a % of the fee.
I'm not sure what is meant by a 'major New York organization' (The Yankees? Donald Trump? The Gambinos?) and sounds like it is a regional use, it'll be decent money but not go out and buy a boat money.
p.1 #6 · How would you price NYT, NY Mag, Time out...
Micky Bill wrote:
The Gambinos?
Hee hee...make them an offer they can't refuse!
By the sound of it, this is essentially a stock licensing deal minus the stock agency. Were it me, I'd start pricing with someone like FotoQuote or one of the various online stock pricing calculators.
p.1 #7 · How would you price NYT, NY Mag, Time out...
justruss wrote:
Is it reputable?
They are certainly reputable. Seth Resnick is a co-owner. He is a very well known, high end Adobe consultant, lecturer, and stock photog.
Hmm, I did not know the first part here. Very impressed - great group!:
"is also the former Founding President of Editorial Photographers, a trade organization dedicated to the promotion of sound business practices for editorial photography. Seth is also a partner of PixelGenius developing Photoshop plug-ins and software and a regular contributing columnist to a variety of trade publications."
Fotoquote is the standard referral.
They may be "bottom-fishing" though. I am amazed at the number of Flickr and "creative commons" - usually free - images showing up in major company ads and web sites.
Kind of like a blind date. Don't get ahead of yourself in expectations. Or fall for the "publicity and future work" BS.
p.1 #8 · How would you price NYT, NY Mag, Time out...
shatterkiss wrote:
Hee hee...make them an offer they can't refuse!
By the sound of it, this is essentially a stock licensing deal minus the stock agency. Were it me, I'd start pricing with someone like FotoQuote or one of the various online stock pricing calculators.
I think he's pricing it based on Getty rates, adding up the individual rates as if it were going to run in each market individually, then he's going to undercut by $150 or something. In any case, he's been talking to a colleague who buys for various places, and it looks like this is going to be in the multiple thousands of dollars range.
When I find out the actual info-- once it happens-- I'll post what I hear... it's probably useful for other photographers in the future.
p.1 #9 · How would you price NYT, NY Mag, Time out...
Just go onto the Getty Images site. Search for similar image. See the pricing they offer. You have to register with them, but that takes like a minute. That will give you a ball park price. If the image is really unique, go higher. But at least you can tell the client if they try to low-ball you is that Getty Images charges $xxxx.
