For the last couple of years, I have been focusing on studio work - mostly beuaty and commercial glamour type stuff. I have my pricing down for that type of work, but have just been asked to quote a job that requires a location and has been explained to me like this:
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A single shot of Halifax's city skyline, taken from a nearby borough. Either a single image cropped, or a panorama. I'm to be prepared to shoot both.
The client is a local Business Association. They are probably the most limited of the city's business associations, in terms of capital. This is an experiment to see what kind of interest they can raise. The aim is to attract home buyers to an area that has a long term negative image of low-income and crime issues. The means will be a re-branding of the burrough as a decent one, close to the main city
The final media will be one large-format piece, to appear on a moveable float, but the PR contact I have also indicates that he hopes to convince the association to use the shot in a series of newsprint and/or magazine and real-estate flyer ads. Possibly on the real-estate ad TV channel too, but adds that he thinks it unlikely that they'll pay for that.
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To do this, I'm thinking I'll scout the location, and then on the day with the right weather, I'd show up with camera, tripod and lens selection from the scouting trip. I have an RRS panorama kit which I can use if needed. It will be shot with a 1DsIII.
My question isn't so much how much I should charge, but rather, how I should structure the contract, given the 'potential' use of the image beyond the initial 'large format piece'.
Creative fee - covers your time, basic expenses, etc (i.e. minimum you need for the work being done)
Additional fees - assistant, rentals, etc
Usage rights - bill out each use, just as you described above. Use Fotoquote or register with any of the agencies to get an idea for licensing.
