My company was just visited by a rep from this company, http://www.isearchsmart.com/. He spoke with my boss and was telling him that he can get our company to come up on the top of the list after a google search. I knew better than that and after some more probing I found out that he was talking about getting us on the side bars, the ones you pay for. Is it worth it? I smell a little BS in the air. I know I never look at the side bars.