Can someone give me a ballpark on how much you charge for your gallery wraps? Do you do three times the price or something like that?
I order from Simply Canvas and people really like them. I have a couple of samples in my studio office. I was selling a 16x24 for $250, but I sort of felt like it was way to close to my regular print price of a 16x24 on photographic paper. This is after all a museum gallery quality item, right?
for a 24x24 I charge my clients about $150 (£75). I make VERY little on that, but its because I know the clients will just buy the image off me and do it themselves, so at least this way I can guarantee the colours and quality is of the canvas are as I would want them to be shown off.
NMPhotography wrote:
for a 24x24 I charge my clients about $150 (£75). I make VERY little on that, but its because I know the clients will just buy the image off me and do it themselves, so at least this way I can guarantee the colours and quality is of the canvas are as I would want them to be shown off.
I've had more people book me because i sell images on CD - its something the public want and its something they can't get from a lot of photographers round here.
Personally I hardly make anything from print sales as no-one seems to want them, so if they want to pay for an image, I get more money that way, and as I still own the image, they just get printing rights, I can still use it for the website, advertising etc.
NMPhotography wrote:
for a 24x24 I charge my clients about $150 (£75). I make VERY little on that, but its because I know the clients will just buy the image off me and do it themselves, so at least this way I can guarantee the colours and quality is of the canvas are as I would want them to be shown off.
So to ensure your highest level of standard, you price yourself lower.
Genius strategy there. Way to set yourself apart.
I choose a different approach. 3x cost + post production time = $400. Not exactly innovative as I prefer a profit approach.
i'd prefer the profit approach - but was finding that clients would look be buying the prints and canvases from cheap companies and showing them to friends and family - not the best way to get recommendations.
i only spend $40 a year on advertising as 90% of my books are on recommendation, so in a way I guess its a saving. I'm not the cheapest for my packages anyway. lowerst is about $1720, about $1000 more expensive than quite a few others round here
