Rodolfo Paiz Offline Upload & Sell: On
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p.2 #20 · Primes! Has Nikon forgotten? | |
SnaggS wrote:
Many of us don't own a zoom, and arn't interested in a zoom at any time in the future.
I bet your definition of "many" is huge in your eyes, but is a drop in the bucket within the continuum of potential market segments for Nikon. Heck, you're the first person I ever heard with that view. So I'd guess that your "many" is a few thousand, maybe as high as 10,000, in the world. And I'm being reeeeeally generous with that estimate. So what makes you think that your market of "many" prime-only photogs is more important to Nikon than those markets they are trying to serve before yours? Provide a real, numerical, and defensible answer to that, and you'll have Nikon's undivided attention while you explain it.
But I doubt you can get such an answer... there must be millions of pro-am or pro photogs out there who use zooms quite happily in addition to primes. And for many segments, Nikon's primes are already fan-bloody-tastic. For sports, wildlife, birds, and airplanes to give a few examples, I could ask for nothing more than Nikon's current line: the 70-200, 200, 200-400, 300, 400, 500, 600 are all pretty much new lenses.
Listen, there are a ton of shooters out there that use and like primes. There is a clear market demand for primes. And I'm sure Nikon will develop those primes as and when it has the resources to do so, just like it will develop other lenses/bodies/accessories as and when it has the resources to do so. And it will order that development based on their perception of projected profitability and strategic value. Starting with whatever ranks highest on that perceived-value scale, of course, and working their way down as their resources allow. Nikon has introduced tons of stuff this year, including: 8 P&S cameras, D40/D40x, D300, D3, several kit lenses, one or two good zooms, and some pro primes. But they can't do everything at once!
Nikon is not in the business of serving everyone. No business ever is. Nikon is in the business of serving everyone it can profitably serve, since its prime objective (pun intended) is to stay alive. So if the attention they give your specific needs is not enough for you, then you have three choices only: make your market segment more attractive, adapt to their priorities, or simply buy someone else's gear. Do whatever is best for you.
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