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DJI Entering camera market

PixiPhotography
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p.1 #1 · p.1 #1 · DJI Entering camera market

Apparently DJI is poised to release or announce their intentions to make mirrorless cameras in Sept according to DroneXL, a rumor site that has some credibility. Competition is good. They do make some decent consumer products, so it’ll be interesting to see what they announce.

Aug 23, 2024 at 06:55 PM

jcolwell
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p.1 #2 · p.1 #2 · DJI Entering camera market

How many propellers ?

Aug 23, 2024 at 08:00 PM

sirimiri
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p.1 #3 · p.1 #3 · DJI Entering camera market

What the mirrorless world needs above all else, is another lens mount!

(and an 18~20mm flange distance to said lens mount...)

Aug 23, 2024 at 10:56 PM

ACHILLEAS-V
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p.1 #4 · p.1 #4 · DJI Entering camera market

sirimiri wrote:
What the mirrorless world needs above all else, is another lens mount!

(and an 18~20mm flange distance to said lens mount...)

Funny

I understand your frustration. I agree. But DJI is in the L-mount alliance. I dont know the mount of this one. We will see.

Aug 23, 2024 at 11:08 PM

johnvanr
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p.1 #5 · p.1 #5 · DJI Entering camera market

I don’t know much about DJI, but don’t they own Hasselblad!

Aug 24, 2024 at 01:49 AM

sjms
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p.1 #6 · p.1 #6 · DJI Entering camera market

In November 2015, DJI announced the establishment of a strategic partnership with Hasselblad.[17] In January 2019, DJI acquired a majority stake in Hasselblad.[18]

ref: https://en.wikipedia.org/wiki/DJI

Aug 24, 2024 at 02:34 AM

johnvanr
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p.1 #7 · p.1 #7 · DJI Entering camera market

Also, remember Samsung?

Aug 24, 2024 at 11:29 AM

sjms
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p.1 #8 · p.1 #8 · DJI Entering camera market

are you referring to their short lived SLR?

Aug 24, 2024 at 12:05 PM

sirimiri
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p.1 #9 · p.1 #9 · DJI Entering camera market

Samsung took a crack at the APS-C market with their NX system. Some of the body/lens offerings got good reviews, Samsung seems to have taken pains to do "value add" with technical specs, similar to their Galaxy range of smartphones.

They even bandied about a 300mm f/2.8 lens, Samsung were serious...until suddenly they were not!

5 years in, they pulled the plug.

Aug 25, 2024 at 12:12 AM

PixiPhotography
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p.1 #10 · p.1 #10 · DJI Entering camera market

But DJI has some great equipment thus far. Samsung was busy making TVs, microwaves, appliances and thought perhaps they can pull a Sony, but the NX cameras failed. Today people are pretty brand loyal so Dji would have to offer something good at a good value, although I think Nikon offers that with their body and lenses.

Aug 25, 2024 at 02:39 AM

Pixelpuffin
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p.1 #11 · p.1 #11 · DJI Entering camera market

I’m first to admit I know nothing..

But here in the UK you cannot just buy a drone and go off droning. Funny as we went to Chatsworth (UK stately home) on Friday, there was a big sign saying no tripods and No Drones. A lot of places now in the UK forbid drones, makes me wonder if that’s why DJI want to move into the mirrorless camera market?? Sales may be contracting??

Aug 25, 2024 at 03:08 AM

Choderboy
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p.1 #12 · p.1 #12 · DJI Entering camera market

Pixelpuffin wrote:
I’m first to admit I know nothing..

But here in the UK you cannot just buy a drone and go off droning. Funny as we went to Chatsworth (UK stately home) on Friday, there was a big sign saying no tripods and No Drones. A lot of places now in the UK forbid drones, makes me wonder if that’s why DJI want to move into the mirrorless camera market?? Sales may be contracting??

I doubt it very much.

At least for the US, Canada, Australia and EU, drones under 250g can be bought and then droned.
Obviously, there are restrictions regarding locations.
There are still many areas where they can be flown.
There are also many people who don't care about rules.

UK:
If your drone is under 250g then there are some variations to some of the rules. If your drone has a camera then you must register as an operator but you do not have to complete the flyer ID test (although we strongly recommend that you do).

If you’re flying a drone or model aircraft that’s lighter than 250g, you can fly closer to people than 50m and you can fly over them, but you must not fly over crowds.

When you’re thinking about how close you can fly, remember, you must never put people in danger. Even small drones and model aircraft could injure people if you don’t fly them safely. You must also follow all the other rules for drone flying.

Aug 25, 2024 at 08:30 AM

sjms
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p.1 #13 · p.1 #13 · DJI Entering camera market

If you’re flying a drone or model aircraft that’s lighter than 250g, you can fly closer to people than 50m and you can fly over them, but you must not fly over crowds.

what defines a crowd in context to flying over people? is it people (more than one person as people are generally referred to then the definition can be a crowd be it "small or large")

Aug 25, 2024 at 10:00 AM

PixiPhotography
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p.1 #14 · p.1 #14 · DJI Entering camera market

Choderboy wrote:
I doubt it very much.

At least for the US, Canada, Australia and EU, drones under 250g can be bought and then droned.
Obviously, there are restrictions regarding locations.
There are still many areas where they can be flown.
There are also many people who don't care about rules.

UK:
If your drone is under 250g then there are some variations to some of the rules. If your drone has a camera then you must register as an operator but you do not have to complete the flyer ID test (although we strongly recommend that you do).

If you’re flying a drone or model aircraft that’s...Show more →

I had to study all of this when I got my UAS Pilot License. The determining factor when flying over folks is the category of the drone, most are not allowed. The rest must be within a weight limit and have propeller guards and the kinetic impact must be a certain weight. Plus people have to be on notice that there is a drone flying above them. It’s quite complicated. As for where/when I use SkyVector and a few UAS specific apps to show me TFR’s and such. It was nice getting amazing footage, but I got out of it because Congress wants to ban all Chinese drones which would suck for those who own them and absolutely kill the market for them. You’d be able to buy a Mavic 3 Pro Cine for cheap but I don’t think they’ll allow flight unless the legislation is banning any new sales and/or banning flight of all of them.

Aug 26, 2024 at 08:28 PM

PixiPhotography
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p.1 #15 · p.1 #15 · DJI Entering camera market

Most drones do not meet the category to allow flight over people. Everyone must be on notice regardless so it starts with 1 person or more.

sjms wrote:
what defines a crowd in context to flying over people? is it people (more than one person as people are generally referred to then the definition can be a crowd be it "small or large")

Aug 26, 2024 at 08:30 PM

sjms
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p.1 #16 · p.1 #16 · DJI Entering camera market

I saw this coming right from the beginning.

Aug 26, 2024 at 09:00 PM

CanadaMark
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p.1 #17 · p.1 #17 · DJI Entering camera market

These rumors have been floating around for a while - bold move if true, especially if they deviate from the existing M43/L mount their larger drones have.

Samsung tried this and despite having an excellent product arguably ahead of its time, still nobody bought it.

If DJI uses the M43/L mount, why will people buy their cameras over the Panasonic G/GH series? They will have to come up with something really compelling. Adding PDAF might have been enough a few years ago but Panasonic has finally started to go that route.

If DJI goes into the APS-C / FF market, they will have to ask themselves why will people buy their cameras over Nikon/Canon/Sony? Lens lineups are very hard to compete with as well, and they would be up against companies with many decades of experience both on the manufacturing side and the design side. A partnership or licensing agreement could help solve the lens problem though. On the autofocus side as well, no other manufacturer has been able to match the "big 3" brands either and that is a huge deal for a lot of customers.

I'm all for more competition and if they do this I hope they succeed, but I can't see these selling really well, at least in North American markets. Fuji/Panasonic/Olympus and to an even lesser extent Hasselblad and Phase One have all had to carve out certain niches to keep the tiny amounts of single-digit market share they have, and the overwhelming majority of people are still going to buy Nikon/Canon/Sony I would think.

Aug 30, 2024 at 05:41 PM

rscheffler
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p.1 #18 · p.1 #18 · DJI Entering camera market

Maybe this is a reason:

https://www.digitalcameraworld.com/news/canon-doubles-sonys-camera-sales-in-china-and-quadruples-nikons

"The '2024-2029 Digital Camera Industry Market In-depth Analysis and Development Strategy Research Report' released by the China Research Institute of Industry pointed out that the competitive landscape is still mainly dominated by well-known brands such as Canon, Nikon, Sony, and Fuji."

And elsewhere on DPR, someone posted:

"According to CIPA reports, the value of ILC shipments to Japan in 2023 was 50 billion yen, value to China was 166 billion yen, so while Japanese sales are important, especially amongst Japanese companies, its far from the largest market."

Maybe DJI sees an opportunity to make inroads in the Chinese domestic market given that they're a successful Chinese brand that has dominated their market (drones) internationally....

I wouldn't be surprised if the CCP would be 'encouraging' DJI to introduce a domestic brand into the ILC competition mix.

Sep 16, 2024 at 02:22 PM

ISO1600
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p.1 #19 · p.1 #19 · DJI Entering camera market

Look at the DJI Ronin 4D. It has made waves in the video/film production world, and it was the first serious Cinema offering from DJI.

My only concern is that they'd most likely stick to L-Mount. Not the worst thing to worry about, but it's up there haha! They know how to make a good sensor, they know how to make innovative AF (lidar?!), they know how to think outside the box, and they can delivery competitively priced products that shake up the market norms. I'm all for it.

Sep 22, 2024 at 11:21 PM


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