Nathan Padgett
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Upload & Sell: Off
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This is all something I need to think about. And I think I'll start by doing it out loud, on the go, here, now.
1. Cancelling TheKnot. They keep charging me more, without me signing anything, sending me any info. They just charge more. Every year. I'm paying way too much for it, but it has been my main source of advertising and does get me weddings. But just not enough to justify at this point. I'm not sure if I'm in touch with what new brides are looking at these days. I don't think it's facebook (which I stopped paying attention to a long time ago). I never really got into instagram (missed the boat there). Do people even search google for wedding photographers now? Somebody let me know what is the newest trend to advertise and get your name out there. I know most people are gonna say word of mouth, planners, and venues.
2. Video...... Fuck. This one is hard. I want to offer it more. I feel like a lot of couples will only book photography and video with the same person/business. But I hate editing it. I hate depending on others to shoot it. It just stresses me out. Probably need to quit offering it.
3. Raw files.... I'd consider it. I'd love to start a different brand built for speed and offer it for less cost, quick AI cull to get rid of blurry, eyes closed, and some dupes, hand over raw files, done. With mirrorless, exposure is usually really close from the get go. Auto color balance seems to be better than ever these days. Lightroom is easy enough for the newbie couples. I'd love the extra free time from editing. This is really something I may explore. I feel like the mid market pricing is so saturated right now. I may try the bulk approach instead.
4. Hours. I've already started offering a lower hour package. I used to be one price, up to 10 hours. But I've now started offering a 7 hour package for a little less, and it seems more popular so far. I'd offer even less but don't want to book something for cheap with a popular date.
5. Vendors. Sticking with Pixieset. Looks great, great integration with LR. No problems there. Printing? What's that? Albums - I've typically done GraphiStudio....but this another one of those things....the damn things cost so much I don't make much profit...and it's a hassle to make and actually get clients to approve things. Now pixieset has started to offer lower end albums. I may try one of those out and if I like it, through it in a package for the couples to make their own.
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