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I'll read the article when I have time later, but going off the summary above, everything appears exactly as expected. The A9III will be a very expensive, extreme niche camera aimed at folks who deal with challenging LED lighting (or similar) that cannot be tamed with the tools already available to us in existing cameras, or for those needing very high RAW frame rates. Aside from those things, most people are likely going to be much better served by a different body.
The lack of dual gain is interesting to me, I hadn't considered that it might not have that as it's been a staple of Sony sensors for a long time (ever since Sony acquired the patent from Aptina) - that's too bad.
I also find it funny that at launch, Sony's Sr. Manager of Product Management claimed the IQ was even better than the A1, and not only that, he doubled down and said that there were specifically no compromises with regards to DR or ISO with the addition of the global shutter as they were able to "overcome" that challenge. At the time, those comments raised some eyebrows, and now we can see that was really a quite a blatant lie that likely got Sony more pre-orders than they would have had otherwise, so there may be some disappointed folks out there who made decisions based on those comments. It's one thing to rely on technicalities for Marketing purposes by saying something like "the best IQ of any FF global shutter camera" (knowing that they are the only one), but I'm surprised the comments made were so specific when surely he knew they were totally false.
At any rate, I'm still glad Sony brought one to market, as this will hopefully encourage more R&D into mass market global shutter sensors that can eventually perform as well as existing flagship sensors in other areas as well.
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