Rivermist
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 p.2 #17 · p.2 #17 · Canon announces the RF 24-105mm F2.8 L IS USM Z fast, flexible photo and video zoom | |
Pixelpuffin wrote:
Coincidentally
I just today got spam email from a local photo store for pre orders of the RF 200-800 and the new faster RF 24-105 2.8
Prices weren’t shown so clicked and my jaw hit the deck…£3439.00 for the 24-105!!!
I’m just speechless!!
The pricing is insane- I can hardly contain my glee as I wait patiently for upcoming phones with newer more sophisticated AI to crush conventional photography to a point where manufacturers simply cannot sustain production regardless of their size or brand name
Remember the old adage :-
The Bigger They Are The Harder They Fall
What’s cracked me up is the new 200-800 in its pretentious white L guise - only it’s no L just a consumer lens at £2299!!
White does not equal L, the DO 400 is white but the ring is green. No rational person would loose any sleep on that. Yes you pay more in the UK, $1,899 in the US is a very fair price for a competent lens that could for some folks replace the 100-500 + 800 f:11, BTW the price was below what most people who got pre-launch samples were expecting.
LMAO 😂
I can see the boomers falling over themselves already. ...Show more →
Speechless? Why? These are professional tools addressing a shrinking but still very real market, so R&D and manufacturing costs are spread over a smaller number of units, and units are getting pricy for the advanced products. But I (and I think plenty of people on this thread and forum) are pretty confident that Canon will make a decent return on investment with this very special lens and hopefully more to follow in a new niche of still / video competent lenses optimized for the intended purchaser. Nobody is saying that semi-pros and enthusiasts are compelled to buy this new lens, I for one (boomer, yes) am very satisfied with my RF 24-105 f:4 IS L and have no intention of pursuing the new product.
Glee? Not sure what to make of this unless you have a strategy to short Canon shares based on your very personal assumption that cell phones will supplant professional photography gear any time soon. It has been an opportunity for camera manufacturers like Canon, Nikon, Hasselblad and Leica (to name but a few) to find passionate and/or wealthy amateurs to whom to sell expensive professional equipment, a luxury that brands like Sinar or Elinchrome (photo) or Arriflex (film) probably never had, resulting in really high prices for very low production volume pro equipment. Canon and others manufacture and sell medical optical systems at prices that are astronomical, and profitable, without any market for non-professionals, boomer or other.
If anything, with the contraction of the compact camera market to pretty much zilch, it is remarkable that there is still a digital camera market with not only Canon, Nikon, Sony and Leica but also Pentax, Olympus, Ricoh, and other vendors, following your logic there should only be 2 or 3 left by now, big or not.
I use my cell phone when snapping shots of the grandkids, less intimidating, quite spontaneous, easy to share with 100 apps on the phone, but the odd portraits I do with the 135mm f:2 on the R6mk2 are in a totally different category. Peruse FM forums and you will see the very distinct quality of modern cameras. Or you can wait for Samsung AI to implement a 500mm 45 megapixel lens in their phones.
I am not falling over myself, despite my age. I respect any and every person's choices to embrace new products or not, to approach photography with whatever equipment they see fit, a $400 smartphone or $30,000 of the best gear money can buy (my first camera was a Kodak Brownie), no need to get personal or to make unsubstantiated claims of prescience as to what the future of photography will be.
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