1bwana1 Offline Upload & Sell: On
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RobCD wrote:
So you're saying the Z8 and Z9 are driving sales of the 31 or so lenses with approx $47,000 MSRP and the Z6 and Z7 would have driven more sales of all 3 lenses (approx $2300 MSRP) if only those cameras were more competitive?
You think it's possible that the approx 31 Z lenses could be driving sales of the Z8 and Z9 more so than the 3 Z lenses would have driven sales of the Z6 and Z7?
We are not talking about lenses available on release date. The Z6/7 have been out since 2018, and the Z lens library has steadily grown since then. Yet no matter how many lenses were added, the market share of lenses and bodies didn't grow meaningfully. In fact it shrank meaningfully during that period. This changes suddenly, and positively on the release of the Z8/9. This is not a coincidence.
So, I am saying that before the Z8/9 cameras were released both Nikon mirrorless lens sales and Nikon mirrorless camera sales were documented to be near the bottom of the market share data. Now that Nikon has some fully competitive cameras in the Z line sales data for both lenses and bodies have moved up substantially. This is not coincidence.
Yes body sales do drive lens sales. The number of lenses sold per body is a metric that is closely followed and commented on by manufacturers. These changes in market share for such things are not coincidental. They are very closely related. It is also well known that successful flagship cameras help drive sales across the entire down line of products.
In the end I am absolutely saying that if the Z6/7 bodies had achieved a higher market share, then Nikon lens sales would have seen a corresponding sales boost. Absolutely.
You can see that same sort of jump in market share in camera bodies based on Z8/9. You will note that no other Nikon camera body even made the numbers to be mentioned. Yes, it is reasonable to say that the Z8/9 cameras are driving the recent jump in Nikon lens sales, and bodies. It sure isn't the Z6/7 (II) bodies, and it sure isn't a coincidence.
https://petapixel.com/2023/07/03/nikon-z8-tops-sales-charts-at-5-japanese-camera-stores/
It is also likely that Nikon's lead with innovative long prime lenses does drive some buyers to choose the Z8/9 camera system. But judging by the numbers of these lenses being produced and sold that is unlikely to be the driving force behind the broader market share gains. Plus, once one has bought into the Z system with the Z8/9 body the multifying downline forces still apply.
Edited on Jul 12, 2023 at 09:06 AM · View previous versions
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