Brian Woolf
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Upload & Sell: On
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morris wrote:
Interesting Brian. How are you selling and marketing them?
Morris
There is no marketing or selling strategy, I do not have any status or name recognition in the photo community. This works for me because I can buy just one book or in my case a couple of books. I do them for my own pleasure. I also use them as Christmas or Birthday gifts to my sister or a few close friends. I used to send a print, framed in a 16x20 frame but cost kept creeping up. It is cheaper to send a book. Those on the receiving end get something better than a silly sweater, a beautiful book with 118 photos in it, something unique and personal from me, that requires no work on their part.
I sent out a pdf of the entire inside to my photographer friends and a couple responded that I should sell the book on nature sites. So I decided to look, there really aren't that many nature sites down here in south Florida and none of them had anything like a book of photos on sale. I also noticed that each of them had a specific goal or mission, 'Save the Manatees' for example and my book didn't really fit. I got the feeling that they would see me as an interloper, just wanting to sell my book using their site to do that.
Now the bad economic reality, the 10x13 120 page book with hard cover costs about $130, you get no break until 10 books, one is free, so pay for 9 get the 10th free. I can wait for discounts and get as much as 35% off bringing the book down to under $100. So if a nature center took a few books, they might add $20 or $25 as their fee, if I wanted to make a little money $20 or $25 for me, so now you have a $140 or $150 book. If I did get a nature center to sell the book, I might have to give them 4 books ( at $400 to me), three to sell and one as a sample to look thru. If I sold all there books, in a year, I would lose $25 and have the unsellable and dog-eared copy. Of course, I might not sell a one. Clyde Butcher has a new book coming out and he posted photos of the unloading of hundreds of book on pallets. He orders about 3000 and up, gets his costs down to $30 a book or less and has a great outlet to sell them. He has a marketing strategy because he has an actual market for his books.
I would be very happy to show my book to people, not even sell it. There is no practical to do even that but if anyone has any ideas, I am all ears.
Morris, if you would like me to send you a pdf of the book's interior, you can PM me with your email.
Thanks, Brian
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birdied wrote:
Very lovely!
Birdie
Thanks for your kind words
Brian
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Karl Witt wrote:
That looks like a very nice book Brian. What book making site did you use, is it the same place that does your prints?
Thanks for sharing this
Karl
Karl, I use Blurb for the books but I do my own prints on an Epson 24" P6000 printer. I am old fashioned and believe that photos aren't truly real until they are printed, so I print often. Blurb has free plug-ins for InDesign and Lightroom, plus their own free software called Bookwright. Very simple to work with. They have their own Bookstore on their site and you can try to sell thru their site for free, they make their money, making the books. This past time, I accidentally received a roll of Epson Photo Luster by mistake and I now use their premium photo luster for my books. Couldn't believe how well they matched up, how accurate. I usually use Epson Enhanced Matte for printing, my small size is a 20x13.5" print on an 18x24" sheet of paper. I find that the matte paper looks good under all kinds of lighting, while the luster paper can glare a lot of the time depending on the lighting and crimps easily.
Thanks Brian
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