Tim Kamppinen Offline Upload & Sell: Off
|
Jman13 wrote:
Tony's full of crap. Canon brand ambassadors? Sure, they may be somewhat limited in what they can say or can't say. Reviewers like Gordon Laing or Jared Polin? No.
I obviously have nowhere near the influence of those guys, but I have been doing reviews for nearly a decade now, and occasionally manufacturers will provide a sample for review. Every single time that has happened there have been absolutely zero strings attached. Not even a request for 'make the review positive' and never a request for editorial review. Now, I can't say anything definitive about Canon as they have never sent me anything (nor am I anywhere near a blip on their radar), but I've talked with Gordon Laing in person, as we discussed reviewing things and such, and I 100% believe him when he says there's no influence behind the scenes there. He and Jared both called out Tony on that video. ...Show more →
At the very least, even with independent reviewers there is the implied pressure of "If I trash this product, the company probably isn't going to send me anything in the future." If they don't get stuff ahead of everyone else for day-one hands on coverage, then they get fewer clicks which directly affects their bottom line. To what degree that actually (consciously or subconsciously) impacts the content depends on the reviewer. There are some review channels (not talking specifically about photo equipment here) that are known for obviously downplaying or outright not mentioning any negative aspects of a product and exaggerating the benefits as much as possible. Usually they also have affiliate links as well, so if they give a bad impression of the product and no one clicks the link to buy or even look at it, they make less money there as well.
All that said, I didn't watch Tony's video and in general I think he's a jackass.
|