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Archive 2020 · AP switching to Sony cameras

johnvanr
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p.6 #1 · p.6 #1 · AP switching to Sony cameras

1bwana1 wrote:
Oh, I think AP can afford camera equipment and support contracts.

AP has revenue of about $518 Million a year.

They have about 300 staff photographers. Let's estimate that each one on average gets about $20,000 worth of gear. That is only $6 Million.

Chump change. Cameras are cheap!!

https://www.zoominfo.com/c/The-Associated-Press/22614062

In which case it’s even worse that they felt compelled to be part of a joint marketing effort.

Jul 24, 2020 at 06:56 AM

sjms
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p.6 #2 · p.6 #2 · AP switching to Sony cameras

Holger wrote:
This is a *featured* list, as far as I understand.

i agree. i'd think they would need a few more pages for all of them plus their stringers (independents that use their own gear)

Jul 24, 2020 at 07:00 AM

johnvanr
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p.6 #3 · p.6 #3 · AP switching to Sony cameras

Charlie N wrote:
Product support. Not many cameras can shoot LED lights without banding in silent mode. All cameras use SD’s, easier to support. Lastly, saving settings and ability to push out copyright and connectivity settings from file. Imagine having a group of cameras all setup in seconds to an FTP, and WIFI settings preloaded into camera. This can streamline workflow greatly, for 99 percent of us, these additions to the cameras don’t mean much and Sony had a lot of negative press for the A9ii. This was obviously their goal for a long time, to crack into the pro market with...Show more →

Have no issue with them choosing Sony. I couldn’t care less. The issue is becoming a part of Sony’s marketing effort. It’s unbecoming for a news organization. Journalists are not PR people and a journalism outfit shouldn’t lend itself to PR other than for itself and itself only.

Jul 24, 2020 at 07:03 AM

mapgraphs
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p.6 #4 · p.6 #4 · AP switching to Sony cameras

The list could be just photographers, and not include videographers...

At any rate, I would expect the Director of Photography to talk in actual numbers, not generalities. He would know exactly how many staff photographers and freelancers there are, not some vague "..few hundred staff photographers around the world.... And probably into the thousands of freelancers, regular and occasional..."

Whatever...

Jul 24, 2020 at 07:07 AM

Holger
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p.6 #5 · p.6 #5 · AP switching to Sony cameras

johnvanr wrote:
Have no issue with them choosing Sony. I couldn’t care less. The issue is becoming a part of Sony’s marketing effort. It’s unbecoming for a news organization. Journalists are not PR people and a journalism outfit shouldn’t lend itself to PR other than for itself and itself only.

I consider that to be nonsense. They have valid reasons doing so and why shouldn't they communicate business decisions like those?
They want to be able to use cameras to cinema cameras using the same lenses and getting the same look, want to be able to easily exchange lenses at the border when needed, something they couldn't do before since they had to rent new equipment.
Additionally they now can be the fly-on-the-wall and observe quietly without the shutter sound. Why not market that change in philosophy - only because Sony is mentioned it isn't Sony's marketing effort? We nned to distinguish between AP, the company and the news it produces on 250 locations worldwide.
Would people react like this if it had been Canon?
https://blog.ap.org/announcements/new-sony-gear-a-game-changer

Many companies do similar things, e.g. Getty images and Microsoft:
http://press.gettyimages.com/getty-images-renews-licensing-agreement-with-microsoft/

Jul 24, 2020 at 07:13 AM

johnvanr
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p.6 #6 · p.6 #6 · AP switching to Sony cameras

Holger wrote:
I consider that to be nonsense. They have valid reasons doing so and why shouldn't they communicate business decisions like those?
They want to be able to use cameras to cinema cameras using the same lenses and getting the same look, want to be able to easily exchange lenses at the border when needed, something they couldn't do before since they had to rent new equipment.
Additionally they now can be the fly-on-the-wall and observe quietly without the shutter sound. Why not market that change in philosophy - only because Sony is mentioned it isn't Sony's marketing effort? We nned to distinguish...Show more →

Consider it what you want, but again, the brand doesn’t matter, at least not to me. The same kind of announcement would have been iffy with Canon or Nikon too.

Jul 24, 2020 at 07:31 AM

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p.6 #7 · p.6 #7 · AP switching to Sony cameras

johnvanr wrote:
Consider it what you want, but again, the brand doesn’t matter, at least not to me. The same kind of announcement would have been iffy with Canon or Nikon too.

https://www.usa.canon.com/internet/portal/us/home/about/newsroom/press-releases/press-release-details/2016/20160803-sports-action/20160803-sports-action

Pot, kettle, black. Where was the outrage and pitchforks in 2016?

Jul 24, 2020 at 08:00 AM

chez
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p.6 #8 · p.6 #8 · AP switching to Sony cameras

johnvanr wrote:
In which case it’s even worse that they felt compelled to be part of a joint marketing effort.

Or maybe they made the switch to a better system for AP...something you seem to not understand. You are looking for some kind of conspiracy here...could it just be adapting the better system for their use.

Jul 24, 2020 at 08:11 AM

Beni
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p.6 #9 · p.6 #9 · AP switching to Sony cameras

Holger wrote:
It is not Sony's marketing department saying so, but the customer. If sealing would be inadequate, why should they use Sony then after testing the cameras? They seemed to have considered it good enough for their needs.

The customer is AP management who see a way of answering the needs of a desperate industry in a state of flux by consolidating their entire photo and video departments, manpower, equipment, resources and service packages with the manufacturer which offered the lowest bid for the requirements list presented. All the rest is AP marketing. I have no doubts that the testing done was enough to ensure that the equipment was 'good enough' to cover the asses of the executives making the decisions, i.e. it can do the job and there won't be backlash. That is not the same as saying that they are 'as good' and certainly not the same as saying that they are 'better'.

Of course it could well be that A9II is as good or better. I would just like to hear it from a more reliable source than the management team who decided to make the order and even then worryingly didn't talk about toughness and reliability.

Edited on Jul 24, 2020 at 09:09 AM · View previous versions

Jul 24, 2020 at 09:05 AM

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p.6 #10 · p.6 #10 · AP switching to Sony cameras

1bwana1 wrote:
Is he an employee or an independant stringer? Ask him. We would be interested to hear his comments.

He's on staff, and has been since time immemorial (you can look up his work on apimages.com, search for 'Dmitri Lovetsky' - the direct link somehow works in an iffy way). I'll ask when I see him, although I prefer not to talk gear(s) with colleagues - don't want them thinking that I'm a measurebator or a gear nerd.

Jul 24, 2020 at 09:06 AM

chez
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p.6 #11 · p.6 #11 · AP switching to Sony cameras

Jul 24, 2020 at 10:01 AM

milkod2001
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p.6 #12 · p.6 #12 · AP switching to Sony cameras

Sarpedon wrote:
I use Sony (switched from Canon), but if I was an AP shooter and using something else, and was happy with it, this might annoy the heck out of me.

They might use it just to this one marketing event Sony paid for and come back to whatever they used before.

Jul 24, 2020 at 10:16 AM

nhsonyshooter
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p.6 #13 · p.6 #13 · AP switching to Sony cameras

Beni wrote:
The customer is AP management who see a way of answering the needs of a desperate industry in a state of flux by consolidating their entire photo and video departments, manpower, equipment, resources and service packages with the manufacturer which offered the lowest bid for the requirements list presented. All the rest is AP marketing. I have no doubts that the testing done was enough to ensure that the equipment was 'good enough' to cover the asses of the executives making the decisions, i.e. it can do the job and there won't be backlash. That is not the same as...Show more →

And what exactly would that change hearing it from a "reliable source"? They are in the business of photos and video, you really think "management" is going to compromise their product? I mean really people, its a simple business deal that obviously benefits both sides. They had options, they chose Sony. Good for Sony since they are the ones that did all the hard initial work. It's much much easier to come in second hand and get up to speed. Yet people act like Canon is an innovator. Please! One thing we do know is Canon and Nikon would never have seen this coming even 5-6 years ago. Valuable lesson for both that benefits us all.

Jul 24, 2020 at 10:21 AM

Charlie N
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p.6 #14 · p.6 #14 · AP switching to Sony cameras

They’re getting A9’s, they won’t be disappointed

milkod2001 wrote:
They might use it just to this one marketing event Sony paid for and come back to whatever they used before.

Jul 24, 2020 at 10:25 AM

Charlie N
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p.6 #15 · p.6 #15 · AP switching to Sony cameras

Im listing practical reasons where Sony has advantages over all other manufacturers. Why wouldn’t a company want to Simplify? The PR aspect of it is a separate issue, it’s simply marketing. Canon marketed the he’ll out of the R5, Nikon the Z-mount, it’s normal.

johnvanr wrote:
Have no issue with them choosing Sony. I couldn’t care less. The issue is becoming a part of Sony’s marketing effort. It’s unbecoming for a news organization. Journalists are not PR people and a journalism outfit shouldn’t lend itself to PR other than for itself and itself only.

Jul 24, 2020 at 10:35 AM

1bwana1
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p.6 #16 · p.6 #16 · AP switching to Sony cameras

Of course fans of brands other than Sony see all kinds if nefarious deals, motives, and methods, in this deal. But, so far no one has connected the dots, and exposed the true extent of evil in the making.

I suggest you put on your tinfoil hats before reading further

Sony is one of the leading companies in the World in the media and influencing space. They will now have one more tool to leverage this position in order to dominate the camera business.

Soon to be released for the Sony Playstation, an exciting new game.

AP Reporter! Exclusively available on the Sony Playstation

Yes, now on the Sony Playstation you can assume the role of an official AP reporter covering wars, riots, crime, natural disasters, and politics. Using your Sony camera you can compete in capturing the most impressive, impactful, images and video of today's most important events. Virtually travel the World in your quest for the best content. Virtual money is earned based on the number of media outlets publishing your content, positioning in the publication, size of images published, lengths of video, and awards won. Use your accumulated earning to purchase new camera equipment, travel vouchers to get you to the next big event, and of course bribe people to get the inside scoops, and special access. You may also choose to buy advanced software that allows you to alter your images through compositing, and removing items to enhance your images in order to defeat your competition. Of course you will want to examine your competitors photographs for evidence that they cheated in this manner. If you catch them they will of course be fined, and you get that money! Through the Sony Playstation's advanced network and mobile features you can compete with and make friends with photographers all around the World. You will also be competing with virtual Nikon, and Canon shooters who are handicapped by slow frame rates, inaccurate AF-C focusing, and noisy heavy antiquated DSLR cameras. Leagues are forming now!

The true genius of this dastardly plot is that playing this game will expose young minds to subliminal messages convincing them that Sony cameras are the best. The next generation of photographers will then but only Sony when they grow up and have disposable income.

World Camera Domination!

Surely we must demand our that governments regulate against such evil deals. We need to be protected. Sony needs to be restrained.

Jul 24, 2020 at 11:16 AM

realVivek
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p.6 #17 · p.6 #17 · AP switching to Sony cameras

You left out Hollywood, Music and other businesses that Sony Corp is involved in!

1bwana1 wrote:
Of course fans of brands other than Sony see all kinds if nefarious deals, motives, and methods, in this deal. But, so far no one has connected the dots, and exposed the true extent of evil in the making.

I suggest you put on your tinfoil hats before reading further

Sony is one of the leading companies in the World in the media and influencing space. They will now have one more tool to leverage this position in order to dominate the camera business.

Soon to be released for the Sony Playstation, an exciting new game.

AP Reporter! Exclusively available on the Sony Playstation

Yes,...Show more →

Jul 24, 2020 at 12:04 PM

tntcorp
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p.6 #18 · p.6 #18 · AP switching to Sony cameras

does anyone know if sony is the #1 brand of electronics in japan?

Jul 24, 2020 at 12:14 PM

johnvanr
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p.6 #19 · p.6 #19 · AP switching to Sony cameras

thaddak wrote:
https://www.usa.canon.com/internet/portal/us/home/about/newsroom/press-releases/press-release-details/2016/20160803-sports-action/20160803-sports-action

Pot, kettle, black. Where was the outrage and pitchforks in 2016?

It's not a joint announcement. This is.

Jul 24, 2020 at 12:15 PM

johnvanr
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p.6 #20 · p.6 #20 · AP switching to Sony cameras

chez wrote:
Or maybe they made the switch to a better system for AP...something you seem to not understand. You are looking for some kind of conspiracy here...could it just be adapting the better system for their use.

You just don't get it. I don't give a hoot which system the AP uses. If they think Sony is best for them, good for them. I really don't care. I just don't think they should be in the business of making joint announcements with companies they also cover. If this had been a Sony-only announcement, like the Canon one in 2016, I'd be quiet because whether the AP uses Sony or Canon or mobile phones has no bearing on what my preferences are.

Jul 24, 2020 at 12:18 PM

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