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Robin Smith wrote:
This strikes me as speculation. Do we have any idea how succesful they needed it to to be? Has it met its sales targets? Who really knows? Arrmchair theorizing is not the same as real data. I know a few Oly people who have bought one, and they really like it.
I guess I am reacting to what I have read online. Most of what I have seen is that sales have not gone well. On Amazon, at the time of this post, the EM1x is selling at #7,032 in the camera and photo catagory and #783 in the digital camera category. The EM1.2 is #7,420 in the camera and photo category and #264 in the digital camera category. Noting of course that the EM1.2 is much cheaper but it also is a much older camera. The Sony A9, that many people on ths forum regard as viable bird/sports alternative, is #4,998 in the camera and photo category and #72 in the digital camera category. So if these numbers can be used as a surrogate for "success" we see that the EM1x is not selling as well as the older EM1.2 (in the camera category) and certainly not as well as the more expensive A9. In addition, Olympus have recently started selling the EM1x at 2,499...a $500 discount.
https://www.43rumors.com/reminder-new-low-price-on-the-e-m1x/
As an owner of an EM1x, I am quite frankly a little embarrassed to admit that I spent $2500 on a camera (and that was a GOOD deal at the time) which has essentially the same capability as the updated EM1.2. Now that there are rumors that a new EM1.3 is in the wind, I am even more apprehensive because I have not yet seen any update for my EM1x and I am still set up for planes, trains and automobile shooting, whereas we see other companies with excellent bird AF and good eye detect AF. These are important to me, others may not care. So in summary, I don't mean to start yet another post complaining about the EM1x, but I think given the sales numbers, comments on the web, and the recent price reduction, I am probably safe in saying that a high priced camera with middling capability has not been a huge success for Olympus. Now, how this translates into the lens price (150-400) is that consumers are looking at the reach they can get from a Sony camera and the 200-600 combo and comparing that with what they can get with an EM1x (or the smaller EM1.2 etc...) and this new 150-400mm. If the prices are too high, I don't think that is going to lead to success for Oly. Right now the Sony 200-600 is $2000, and the Sony A9 is $3800 on Amazon. That is a total of $5800. The EM1x is $2500 and the new 150-400 lens is.... . If the price of the new lens exceeds $3300 then I need to make a judgment call on what to do. If the lens is $7000, then off I go to Sony and my equipment will be on the buy and sell. So cost here is a important. If it gets too high, then the competition looks much better.
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