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Archive 2019 · Latest CIPA February 2019 report trend

  
 
Aristophanes
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p.24 #1 · p.24 #1 · Latest CIPA February 2019 report trend


ilkka_nissila wrote:
Well, the thing is that an ILC will be able to do this also, Snapbridge is a little slow, but soon enough all the images you shoot will also appear automatically in the camera roll of your smartphone and you can post them with or without edits. ILC users can have creative controls that smarphone camera users don't, and these have some value also for the social media generation.

This may be the case now, but it remains to be seen how things change in the future. I suspect that schools will adjust and force a change in the attitude of
...Show more

Nonsense.

99.99% of all photos ever taken, in numbers that have both defined and sustained the entire photographic industry, have been vernacular photos, the equivalent of selfies or snapshots. Today's smartphones have image stabilizations calibrated specifically to counter arm's length photography techniques, and produce sharp, often stunning quality given the sensor size and other limitations of the medium. The lenses and RAW processing in-phone have reduced almost completely the distortions you generalize.  and Google have taken the "time to learn photography", put it into excellent hardware and software and algorithms that eclipse most consumer ILCs from a decade ago. They work very well, indeed, and are superior as imaging devices to most cameras I grew up with.

By contrast, the Japan Inc. photographic industry is now in a tailspin. Their products are often over-engineered, (D7xxx series), confusing "crippled" model differentiation, with a staggering disconnect in software design and connectivity options. Japan Inc., in a time of photographic expanse, has created so much friction between the end user and the tool that they've created a market decline of their own making, nearly completely dependent on another stagnant market (laptops and desktops). Blaming the consumer for poor taste is not what I see. I see out of touch products playing last century's game. Hence threads where we openly worry about Nikon's survival.



Aug 14, 2019 at 02:16 PM
ilkka_nissila
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p.24 #2 · p.24 #2 · Latest CIPA February 2019 report trend


People in my childhood were quite aware of the distortion on a person's face if a photograph was made at a close distance with a wide angle lens, thus such photos were simply not made. What people did was use the self-timer to get themselves in the photo (placing the camera at a suitable distance, far longer than any selfie stick or arm) or ask someone else to take the photo, which resulted in much more pleasing results than the selfie aesthetic. Software doesn't really solve the problem of geometric distortion - you may be able to warp it to make it look less obnoxious, but there will always be some part of the image which is distorted by the process, and in the end it's not really that person's image. It is illustrative of the narcissistic attitudes and the "need" for self-promotion without understanding what the issue is that some people have gone to facial plastic surgery to reduce the size of their noses to appear better-looking in a selfie.

If the eye is closed or squinting, the computer cannot guess how that person's eyes would have looked if open, and even if the computer or someone using photoshop does insert the eyes from another photo, the problem is the rest of the face continues to look like the person is squinting so everything would need to be replaced. So in the end you don't have a photograph of a moment but computer-generated fakery.

The need for good photography hasn't gone anywhere.

Some problems that smartphones are likely to create is that kids growing up with them are likely to have neck problems (always looking down at their phones instead of the environment), and my guess is that nearsightedness will dramatically increase as well, since the phone is all they will ever look at.

By contrast, I am looking at my desktop screen at about 50-80cm distance, depending on where I am (at home or at work). This is a much better distance. The physical keyboard offers tactile feedback so I do a lot fewer typos and don't have to look at the keys or constantly be annoyed at trying to be able to press a specific key on the tiny touchscreen. Desktops and laptops as consumer gadgets might be on a decline, but anyone who does office work, or creates content is likely to be using one or two of those. Writing and any kind of content production is much easier on the desktop than on a laptop and further the laptops are much nicer for that than a pad or a phone. Thus - just like with cameras - real content creators will continue to use desktops, laptops, and dedicated cameras, but it may be that the majority of consumers may not use them as much as more simplistic devices can be used to do basic tasks. If we assume that most people will be out of work in the future, and unemployed, then I suppose desktops and laptops could do badly since those are mostly related to doing work. However, I would like to see people continue to get work also in the future, if for no other purpose but that it is healthy to have a purpose. Thus I think desktops and laptops continue to be purchased also in the future.

Photography was never something that most people were going to get interested in as a serious pursuit, the majority consumers bought digital cameras because they were the latest cool gadgets, and now that they've seen them and realized they're not interested in photography, they stopped buying more, which is good as unnecessary consumption and industrial production is bad for the environment of the planet. Those who are passionate about photography will continue in it and camera manufacturers will continue to supply us with products that we may use. The products might be more expensive than they are today because the market is smaller, but then the current plethora of tools that are available may be excessive anyway. Downsizing might be good in many ways.



Aug 14, 2019 at 03:49 PM
charles.K
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p.24 #3 · p.24 #3 · Latest CIPA February 2019 report trend


charles.K wrote:
Smart phones are progressing at an alarming rate for camera manufacturers. We are now approaching where the image taking abilities are superb at least for most people that in the past would have had a dedicated camera to take photographs.

Interesting review from Nasim from Photography Life

http://photographylife.com/reviews/iphone-x-camera?utm_source=Photography+Life+Newsletter&utm_campaign=c210f60b79-newsletter&utm_medium=email&utm_term=0_74d1711c3d-c210f60b79-183973853


Some comments from the article that are interesting....

Robert Heeps AUGUST 9, 2019 AT 7:08 PM Great “review” Nasim. One telling statistic is that in 2018 a total of 19.4 million digital still cameras were shipped. In the same year over 1 billion smartphones were shipped. Who do you think has the bigger R&D budget? In a few years time DSLR’s and Mirrorless cameras will be left with only very small specialised niches. I do not look forward to this as I take 1,000 photos with my D750 for every one with my Galaxy Note.


Jeremy Green AUGUST 9, 2019 AT 7:25 PM I love both my Apple iPhone 7 Plus and my Nikon Z7. I carry both with me always because I’m a photographer. The Z7 is “it” in a big way for me, and the iPhone is for family snaps or immediate capture of fleeting moments. If Nikon made an iPhone I’d buy it. I’m wondering…does it have to be an “us and them” world where never the twain shall meet?

The sales figures are obvious that mainstream folks love their smart phones while the imaging capabilities are improving dramatically with each model and surprisingly the price remains the same.

The saturation of smart phones has changed the way people capture images, videos and it impinges directly on dedicated camera manufacturer sales. The ratio above of shipped products in 2018 is 50x. Dedicated cameras are already becoming a niche for enthusiasts. I just look at my two sons and their families both in their early and late 30's who both had Sony's NEX7 and A7r and they only use their Apple iPhone X as do their wives.



Aug 14, 2019 at 04:07 PM
ilkka_nissila
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p.24 #4 · p.24 #4 · Latest CIPA February 2019 report trend


The average selling price of a smartphone is $219, whereas the iPhone X costs something like $900. The majority of those 1 billion phones have nowhere near the quality of camera of the iPhone X, and most people do not buy a smartphone primarily to use as a camera but make phone calls, send messages and surf on the internet. Thus it's not really meaningful to compare smartphone sales to camera sales. It gives the wrong idea that people buy the smartphone to get a better camera; they don't generally do that, they buy a smartphone to do routine everyday things and it just happens to come with some kind of camera which they may use when needed, usually not for an artistic purpose.


Aug 14, 2019 at 05:14 PM
chez
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p.24 #5 · p.24 #5 · Latest CIPA February 2019 report trend


ilkka_nissila wrote:
The average selling price of a smartphone is $219, whereas the iPhone X costs something like $900. The majority of those 1 billion phones have nowhere near the quality of camera of the iPhone X, and most people do not buy a smartphone primarily to use as a camera but make phone calls, send messages and surf on the internet. Thus it's not really meaningful to compare smartphone sales to camera sales. It gives the wrong idea that people buy the smartphone to get a better camera; they don't generally do that, they buy a smartphone to do routine everyday
...Show more

Thus alleviating the need for a dedicated camera which affects camera sales today and tomorrow. Everyone has a phone today...thus everyone has a camera today.



Aug 14, 2019 at 06:25 PM
DapperedGator
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p.24 #6 · p.24 #6 · Latest CIPA February 2019 report trend


I'm not sure that I agree that smartphones are killing the ILC market. I have zero doubt it has having large negative effects on the size of the market, but I don't think it's the harbinger of doom. I am a millennial (ugh I hate saying that) and I have many friends that have recently moved from a smartphone to a proper ILC because they see so many great images on social media and want to emulate those images themselves. This year alone, I personally, have helped 4 friends buy their first camera system.

With that said, Nikon is completely missing the mark when it comes to effectively targeting and marketing to the younger demographic, especially compared to Sony. With every major Sony product release you can count on an absolute flood of content on YouTube and Instagram just waiting to influence prospective buyers and build hype among existing users. Just this week Sony held their annual Kando workshop, and as expected the content sites are now loaded with more content to showcase the Sony system. Where is Nikon? I'm lucky if I find more than a few YouTube videos about the 24-70 /2.8S. Instagram? Sure, you could check the box and say they have the bare minimum presence there. It's both fascinating and sad to compare the two approaches.



Aug 14, 2019 at 06:55 PM
Aristophanes
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p.24 #7 · p.24 #7 · Latest CIPA February 2019 report trend


ilkka_nissila wrote:
The average selling price of a smartphone is $219, whereas the iPhone X costs something like $900. The majority of those 1 billion phones have nowhere near the quality of camera of the iPhone X, and most people do not buy a smartphone primarily to use as a camera but make phone calls, send messages and surf on the internet. Thus it's not really meaningful to compare smartphone sales to camera sales. It gives the wrong idea that people buy the smartphone to get a better camera; they don't generally do that, they buy a smartphone to do routine everyday
...Show more

Smartphones eviscerated, in a few short years, the entire P&S market. They took the starter models and brand awareness totally away from Canon, Nikon, Sony, Olympus, etc. "Camera" is now predominantly discussed as the #2 function of a smartphone (after texting) and as something producing Instagram images.

The smartphone upgrade cycle is largely driven by camera improvements in a world where image exchange via social media is a dominant form of cultural expression. Yes, they do buy a smartphone for the camera. The more people engage in this manner (and with excellent 4k video, too), the more important the camera has become.

So it is perfectly reasonable to compare camera sales to smartphone sales. In fact, Sony does it when they discuss their fabs and sensor tech advancements. An image is an image and you certainly don't need an ILC to make artistic images. A great many artistic images and videos have been done on smartphones, demonstrable in some excellent marketing. Many are remarkable examples of creativity. In fact, the entire ILC market now could be seen as a misguided passion for same-same, clinical, high-resolution images, lacking in artistry. It's all about eyeAF and BIF, sharpness, and bokeh (which can be done equally with computational photography).

So when "camera" become associated with network and software regimes and not part of Japan Inc.'s optical manufacturing experience, this translates to a severe market problem for the likes of Nikon. There is a staggering amount of user interface friction between the way ILCs use software to execute image making and how smartphone apps do the same. This is a self-inflicted wound on a severely declining market. The important fact to remember is the ILC market has never been supported by professional revenues. It's relied almost entirely on a professional product being bought by consumers who want at least some form of the same image making capacity (Canon AE-1 marketing). When the ILC software and control interface is as confusing as a jet fighter cockpit, belaboured with customer terms and iconography, and with manuals 300 pages deep, the product has an audience problem.



Aug 14, 2019 at 11:22 PM
ilkka_nissila
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p.24 #8 · p.24 #8 · Latest CIPA February 2019 report trend


chez wrote:
Thus alleviating the need for a dedicated camera which affects camera sales today and tomorrow. Everyone has a phone today...thus everyone has a camera today.


Yes, the majority of people (not everyone; older people typically don't have the eyesight to use them) now have a smartphone of some kind but the majority of those phones have fairly rudimentary cameras. If you compare 1 billion smartphones with 20 million dedicated cameras, it would be good to remember that most of those 1 billion are not iPhone X's but something with a really crude camera that isn't really going to be useful for photographic expression, either functional or artistic. There is plenty of room in the market for cameras that give users more control and better image quality.

I find the smartphone user interface quite difficult to use for anything but browsing content. Writing text is particularly tricky. For example, if I were to write this on a smartphone, at some point as the text gets longer, the lack of arrow keys makes it difficult to scroll the text and mark text for copying, pasting and deleting. The phone won't even let me see the location of the files stored on it, so I have really no idea, my files are at the mercy of the applications developers rather than under user control. OK so now it's possible to send raw files over wifi but it takes about 30 seconds and editing is so slow it is practically unusable, whereas on my desktop editing operations take a split second to be displayed. The phone sometimes locks up for 10-20 seconds and won't let me continue working. I thought maybe I need to replace my phone to get rid of the problem, but it turns out a friend of mine with the latest model has similar problems, so it seems to be a software issue in the iOS. I can't remember ever having a Nikon camera hang on me for 10-20 seconds without letting me continue shooting. But then I don't use a smartphone operating system on my camera.

>When the ILC software and control interface is as confusing as a jet fighter cockpit, belaboured with customer terms and iconography, and with manuals 300 pages deep, the product has an audience problem.

Once you are familiar with one camera, which should take a few minutes or an hour, the next one generally is similar enough that you don't need the manual except to find some specific information (which you can look up on google if you prefer). I don't think anyone reads those manuals from cover to cover. Smartphones too have their gestures and icons, it's not like their use is immediately obvious to the user familiar with another operating system.

>It's all about eyeAF and BIF, sharpness, and bokeh (which can be done equally with computational photography).

I think you're confusing gear forum talk with how photographers work. They don't really talk or think about those things. They are interested in and working and interacting with their subjects, doing research, trekking in the wilderness, editing and so on. Photo gear geeks talk about those things that you mention, that's a separate, relatively small group of people. Many of whom are here on this forum. A lot of photography is about the subject, the subject's appearance, character, personality, behavior, and interaction with others.

Software cannot really replace missing information about the subject (in the case of the in-to-out-of-focus transition, the increasing blur of a large-aperture lens codes information about the third dimension in the subject space). The more information you have about the subject in the original images, the better the outcome will be. It's easy to find examples of how the software based simulated bokeh of the latest smartphones falls apart because there just isn't enough information to calculate a proper rendering of in and out of focus areas in the image:

https://www.subtraction.com/2017/11/28/iphone-xs-portrait-mode/

Take a look at the sides of those bottles.



Aug 15, 2019 at 06:08 AM
chez
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p.24 #9 · p.24 #9 · Latest CIPA February 2019 report trend


ilkka_nissila wrote:
Yes, the majority of people (not everyone; older people typically don't have the eyesight to use them) now have a smartphone of some kind but the majority of those phones have fairly rudimentary cameras. If you compare 1 billion smartphones with 20 million dedicated cameras, it would be good to remember that most of those 1 billion are not iPhone X's but something with a really crude camera that isn't really going to be useful for photographic expression, either functional or artistic. There is plenty of room in the market for cameras that give users more control and better image
...Show more

You are looking at things from a person who uses a dedicated camera...look at it from the point of a person that has no dedicated camera, has a phone camera and takes images to post onto social media. Why in the world would this guy buy and lug around a complex, heavy beast, dedicated camera, when he already is carrying a camera that fits in his pocket and seamlessly does what he wants?

There is simply no denying the phone cameras are killing the low end dedicated cameras. These figures are very clear. With the pace of development in the phone area, is there any doubt midrange cameras like the rebels are also under fire. The high end camera market will always be there...but can all existing camera manufactures survive feeding this much reduced market?




Aug 15, 2019 at 07:06 AM
1bwana1
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p.24 #10 · p.24 #10 · Latest CIPA February 2019 report trend


Smartphone cameras will continue to develop capability. I think that there is opportunity there for the large camera brands to capitalize on this rather than just suffer over it.

Sony is the #1 maker of sensors for smartphones, controlling over 70% market share, and selling over 1.3 Billion of them last year. Sony also makes smartphones. Sony has failed miserably as a smartphone maker. This failure is the primary cause of losses rather than profits in the Electronics Division where their cameras also reside (seperate from sensors). Imaging companies make bad smartphone companies it seems.

Still, camera companies have respected, and valuable brand names with consumers. I think that they could design and make a whole camera system for smartphone companies to use in their cameras. I don't think it out of the question that consumers will pay a premium for what can be marketed as a superior camera in their smartphone. This is exactly the model used by car manufacturers with their audio systems. The standard package is an unbranded audio system. You can order an upgrade with a brand name audio system. I pretty much always do this when buying a car.

I can easily see a Samsung Galaxy 20 with a Nikon camera inside, and a small Nikon logo on the case.

I can also see marketing campaigns that embrace the smartphone as a camera.

"The Nikon camera in your iPhone 100 is the perfect tool for snapshots, and quick social media sharing. But for those special moments in life when you need the very best in imaging there is the Nion Z6 VIII."

No smartphones will not kill the big ICL camera companies. There is always opportunity in change. Just ask Darwin.



Aug 15, 2019 at 09:24 AM
Aristophanes
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p.24 #11 · p.24 #11 · Latest CIPA February 2019 report trend


1bwana1 wrote:
Smartphone cameras will continue to develop capability. I think that there is opportunity there for the large camera brands to capitalize on this rather than just suffer over it.

Sony is the #1 maker of sensors for smartphones, controlling over 70% market share, and selling over 1.3 Billion of them last year. Sony also makes smartphones. Sony has failed miserably as a smartphone maker. This failure is the primary cause of losses rather than profits in the Electronics Division where their cameras also reside (seperate from sensors). Imaging companies make bad smartphone companies it seems.

Still, camera companies have respected, and valuable
...Show more

Japan Inc.'s camera companies aren't really camera companies. They are optical manufacturers. Their main issue is the camera body part has become a computer. They haven't made adequate OSs for efficient use, nor have they prioritized consumer networking as the baseline. They've isolated their OSs from the dominant mobileOS regime creating friction between the camera user and their audience. What Japan Inc. doesn't need is a better camera in a smartphone.  has more people working own that than Canikon and Sony Imaging put together.

What they need are optical products associated cameras that work more like a mobileOS, fully networked. So far the revenue model to make up for the loss of low-end and P&S is to double down on higher-end products. but that has little elasticity when the brand is still mostly consumer and it requires...indeed demands...a consumer-centric business model. Leica with dentists...and I might add Leica and the European manufacturers, small and elite, have put together superior software interfaces than Japan Inc., which says something about Japan inc. groupthink and leader following.

Sales are tanking across all manufacturers and all product lines because the ILC ecosystems are isolated from the cash flow of vernacular photography, the revenue stream required for survival.



Aug 15, 2019 at 01:14 PM
ilkka_nissila
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p.24 #12 · p.24 #12 · Latest CIPA February 2019 report trend


Actually the cameras are very efficient in processing a large amount of data and responding to user commands. A smartphone completely chokes if given a raw file from a high-resolution dedicated camera to edit. And it chokes all the time even when just writing text messages. It is a very expensive toy and behaves like it.

Let me illustrate the supposed equality of smartphone and ILC pics with a simple backlit example. I will not keep this image hosted on flickr long but it will serve as an illustration of the differences. I first post it as it comes from the camera with standard settings and then a shadow-lifted version to see what information there is that could be rectified. This is with the infamously low dynamic range D5
and the iPhone 6.

https://www.flickr.com/photos/ilkka_nissila/48546465916/in/dateposted-public/

And with a curves lift:

https://www.flickr.com/photos/ilkka_nissila/48546623587/in/dateposted-public/


I previously mentioned that one common problem with smartphone photography is that people tend to use it with the sun behind the photographer's back and this leads to squinting which of course portrays the subjects in an extremely unflattering way. The reason the smartphone users don't shoot in backlight (with the sun behind the subjects' back) is obvious from these images. I made no effort to make nice photographs here I just wanted to illustrate the performance of the smartphone camera when the sun is behind the subjects, and how an ILC lens of roughly similar angle of view handles the situation.

So you are welcome to illustrate a software fix to the image on the right hand side. Use as much artificial intelligence as you can muster.

Let's see what happens indoors. Not much backlight to speak of, but nevertheless ....

https://www.flickr.com/photos/ilkka_nissila/48546677017/in/dateposted-public/

No why, I wonder why, a smartphone user might think a dedicated camera would be a good idea? I struggle to answer that question... not so much.



Aug 15, 2019 at 03:51 PM
charles.K
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p.24 #13 · p.24 #13 · Latest CIPA February 2019 report trend


I do not feel the negativity towards camera manufacturers as there is amazing technology that is been presented over the last few years. The market has changed dramatically to smart phones where the latest images and videos make us think, wow they are really good as least for social media and smaller prints for books for the mainstream consumer.

The market has now niche'd to where specialist camera systems are the realms of serious photographers and pros while they also have smart phones that are used along side. The market dynamics have shifted dramatically to smart phones for the average family as they have become really good for the intended social media platforms. The social media platforms have seized to ingrate really well and makes it seamless to upload images and videos.

For serious and pro photographers they will continue to use their specialist systems although the market is reducing. The market will find a status quo for specialist systems but it will yield fewer models being introduced and at a higher price unless we opt for the massive inventory of used bodies and lenses which will be current for the next five years.

As mentioned camera manufacturers are looking for increased new sales but this will not happen as anticipated with the flood of great camera systems that do not need updating. For instance the new A7rIV at 61MP looks wonderful but most will not update for a long while unless there are great technical changes that they need.

The biggest technological advances are with smart phones with the likes of the Pro 30 with Leica lenses and a larger sensor. I have not used the Apple X but the S8+ is already excellent for many casual shots. If you look at a period of 3 years the advancements in smart phones have been amazing. That said I will always have my specialist camera system that I love to use.



Aug 15, 2019 at 04:42 PM
cvrle59
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p.24 #14 · p.24 #14 · Latest CIPA February 2019 report trend




charles.K wrote:
I do not feel the negativity towards camera manufacturers as there is amazing technology that is been presented over the last few years. The market has changed dramatically to smart phones where the latest images and videos make us think, wow they are really good as least for social media and smaller prints for books for the mainstream consumer.

The market has now niche'd to where specialist camera systems are the realms of serious photographers and pros while they also have smart phones that are used along side. The market dynamics have shifted dramatically to smart phones for the average family
...Show more

+1
I'm extremely happy with my P30 Pro, I can do things with it, I wasn't even dreaming about couple years ago.
Actually, my most popular image on Flickr was done with it.





Aug 15, 2019 at 06:05 PM
charles.K
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p.24 #15 · p.24 #15 · Latest CIPA February 2019 report trend


cvrle59 wrote:
+1
I'm extremely happy with my P30 Pro, I can do things with it, I wasn't even dreaming about couple years ago.
Actually, my most popular image on Flickr was done with it.



The best camera is the one you wear



Aug 16, 2019 at 05:04 PM
snapsy
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p.24 #16 · p.24 #16 · Latest CIPA February 2019 report trend


Here are my running charts of the CIPA sales dated, updated for the data they released for June:
https://photos.smugmug.com/photos/i-V9PjPqX/0/4536aa6a/O/i-V9PjPqX.png



Aug 17, 2019 at 03:59 PM
DapperedGator
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p.24 #17 · p.24 #17 · Latest CIPA February 2019 report trend


WOW the YOY units in 2019 nice to see the AUR up a bit though


Aug 17, 2019 at 05:38 PM
charles.K
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p.24 #18 · p.24 #18 · Latest CIPA February 2019 report trend


snapsy wrote:
Here are my running charts of the CIPA sales dated, updated for the data they released for June:


Excellent set of results!

The sales trends are very clear and what every one has been observing and discussing. Sure the market will find its status quo eventually and plateau but the era of new sales as in the past will now be very different and is worrying for manufacturers.

To be honest the sales of new smart phones are also slowing as most people have no need to upgrade to the very latest iteration.




Aug 17, 2019 at 10:49 PM
hans98ko
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p.24 #19 · p.24 #19 · Latest CIPA February 2019 report trend


Like I always said: What goes up, must come down. Just a matter of when?
As for the 3 recent leading manufacturers, I have a little more fate in Nikon, because they are small and their sole & major business is in photography. So, die, die must get it right or they will be completely out, due to the other sectors they are in are relatively small compare to photography.
As for Canon, they too must get it right because photography is one of their two major businesses. But, if they don't get it right, they can still fall back on the other business and that is printing.
Now, Sony is very different, because they got so many different businesses, and if they don't get it right, they can always fall back onto one of the other few, so they might not take it as seriously as the other two, even though they might show that they are going all out. Look at their previous businesses, Trinitron TV, Betamax, Walkman, Super 8mm Handycam, HiFi, Memory sticks, and Viao computers. Which of these businesses that they didn't go all out in promoting it? None, as a matter of facts, they did went all out for everyone. But when businesses are bad, they closed it and moved out. So, which of the above businesses are still around? None!
The next two to go soon are the television business and XQD memory cards.
The only people that suffer most are clients like us and that is why I will never invest heavily on any Sony equipment now. Once bitten, twice shy, twice bitten never tries.

Edited on Aug 18, 2019 at 12:34 AM · View previous versions



Aug 17, 2019 at 11:56 PM
GSP_
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p.24 #20 · p.24 #20 · Latest CIPA February 2019 report trend


hans98ko wrote:
Like I always said: What goes up, must come down. Just a matter of when?
As for the 3 recent leading manufacturers, I have a little more fate in Nikon, because they are small and their sole & major business is in photography. So, die, die must get it right or they will be completely out, due to the other sectors they are in are relatively small compare to photography.
As for Canon, they too must get it right because photography is one of their two major businesses. But, if they don't get it right, they can still fall back on the
...Show more

That’s selective memory. In 2015 Sony deliberately chose photography instruments & sensors, games, and music as the flagship products. They moved on from old models because those products competed in red-ocean markets and were victims of commoditization. E.G., the Vaio computer division couldn’t compete against dell and HP, so it was closed. Those are good business decisions, not bad ones.



Aug 18, 2019 at 12:26 AM
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