big country
Offline
• • • •
Upload & Sell: On
|
 p.5 #4 · Canon's new MAP pricing begins today! | |
This is what i posted on another forum, it is several posts combined into one here. I think you can get the jest of it.
====
canon isn't the first and won't be the last. The bicycle industry does do it, to protect the value of their product and the Independent Bicycle Dealers.
Garmin USA does it, they even have a list of authorized dealers, if you are not on the list, then you cannot buy their product from the companies that distribute Garmin's products. If a distributor sells a Garmin product to a non authorized Garmin dealer then the distributor is cut off. If a Bicycle retailer (authorized Garmin Dealer) lists the Garmin product below retail on their website, in an ad, etc they have broke the dealer contract and their dealership is revoked.
illegal or not, Garmin is protecting their product. And it's just not Garmin, it's the Majority of bicycle companies that are doing this, even bicycle manufacturers. Add up all of the bicycle companies that are doing this and they are probably worth more than Canon, and no one is getting sued.
I will wager canon won't be sued. If B and H, Amazon or Adorama break Canon's policies then Canon will simply pull their dealership. Pretty simple stuff. We can sit around and talk about lawsuits all day long, but no one will get sued. And I would also bet that Canon has had all of their dealers signing dealer agreements, and if the dealers openly break these agreements, I am also pretty sure that these dealers will lose their Canon authorized dealerships.
B & H, adorama, amazon, etc probably sell a lot of canon gear and make canon a lot of money. But when you are cutting the toes off of your independent dealers because they can't compete, it hurts the industry as a whole. I know people are looking at this at a consumer level and they are thinking they are getting screwed, but people need to realize they have been getting a free lunch for quite some time.
Whatever agreement Canon made their dealers sign, probably addresses their ebay/online presence as to what they can sell it.
I work on the backside in the bicycle industry and it is the same thing that is happening now in Canon land.
people are missing the forest from the trees. Canon is making money if B&H, Adorama, Amazon, etc sell the camera at $2800. But these retailers are dropping their pants to control the market. Independent camera shops do not have a level playing field which in the big picture hurts the product and the camera industry as a whole.
Canon hasn't been screwing you over with MAP pricing, some retailers have been conditioning you with these great prices, and now your perception is that is what the product price should be. So in the long term, it hurts the value of the product.
=====
People want to talk about free market trade, it's simple, let canon impose their MAP pricing, and don't buy. if their products aren't selling/dealers aren't buying, then guess what, the price will come down eventually.
In the Bicycle Industry, Independent dealers are coming back and strong and a large part is because of MAP pricing being enforced. Campagnolo (bicycle components) had such a huge issue with their products they starting putting ID tags on their products so that they could track the source of who was selling below retail and such (also for team riders that would get large amounts of components and dump them on ebay).
|
