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Archive 2012 · Venue rules

  
 
tonyhart
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p.4 #1 · Venue rules


Well hello Todd. I've been expecting you....

a) Yep, English mad. As in of questionably sound mind. I'm all for some sort of dress requirement. It should involve being smart and being physically covered. No Borat mankini's thank you very much. The point I'm making is that while a certain level of dress code strikes me as both reasonable and respectable (we agree thus far) dictating to an external contractor with regards to how many layers of clothing they wear is micromanaging and unnecessary. Here in the UK 'Morning Dress' which includes tails (tailcoats) is pretty common at weddings. It's considered very formal clothing. To analogise, it'd be like expecting all hired personnel to wear tails because "that's what everyone else is wearing." I'm not disputing the need for a dress code of sorts, but I firmly believe that specificity of dress to the levels described is excessive.

b) To me, having my comfort compromised over a super long working day is a big deal. If it's not for you, then that's entirely fine. It is however worth noting that you will, with alarming regularity, turn up in threads of this nature and state unequivocally that the client/venues needs are perfectly reasonable regardless of the situation. If that's how you roll and it doesn't phase you, then bully for you, but from my POV there's a desire to be indefatigably helpful and, quite separately, a willingness to set aside all possibility that the client or venue may be overreaching. I'm all about the first but I don't subscribe to the 'client is always right' rigmarole because it's an obvious fallacy that causes its own set of issues.

c) See, that's where we differ. The payoff is important to me, but over the course of a year rather than the course of a wedding. I am certainly not obsessed with it. If I looked at the bottom line and said 'oh cripes, where did I go wrong?!' I might rethink, but I'm willing to take clients and venues that operate in a sensible and reasonable manner rather than feeling obliged to lap up every whim, request and demand on the misguided belief that a readiness to say no from time to time will lead to joblessness and destitution.

Here's an interesting adjunct to the discussion. When Apple started their retail division Ron Johnson, the then Senior V.P. of Retail, pushed for an ethic entirely counter to the received understanding of how to operate a retail business. Rather than put profits first, rather than operate the stores exactly the same as any other, he suggested two things:

1. Put customer first
2. Do it our way

They went on to be, as we all know, the most successful retail stores, in pretty much any sector, anywhere in the world. The two points are not mutually exclusive either. There's a way to offer brilliant service without bowing to every whim and fancy. Take sale prices for example. With the exception of very specific retail holidays, Apple does not negotiate on price. Prices do not fluctuate in the short to medium term either. You can't walk into an Apple store and haggle for a discount or a deal. Options which are entirely possible elsewhere. Staff levels are another area. They have LOADS of staff and they're all pretty knowledgeable. It costs more and doesn't help increase profits in the 'traditional' sense, but it results in an unparalleled customer experience.

The willingness to buck the trend and put their vision ahead of the normal 'retail efficiencies' paid off BIG style.

When Ron Johnson left Apple, they hired John Browett who was leaving UK electronics firm Dixons. Dixons has a ridiculously bad rep here in the UK as a stack-em high, sell-em cheap, customer service drought area. As a longtime Apple nerd (my Dad had an Apple II) I sent an email to Tim Cook [url=]http://www.tony-hart.com/files/tim_cook_email.php[/url]expressing my concerns on the pending hire. Despite Tim's reassurances, a few weeks ago, Apple started moving, under Browett's leadership, to a more profit driven model, abandoning the 'standards first, profits will take care of themselves' mentality that had got them there:

http://www.macrumors.com/2012/08/16/apple-messed-up-with-retail-store-cutbacks-denies-mass-layoffs/

http://www.macrumors.com/2012/08/28/apple-retails-emphasis-on-profits-continues-tied-to-operational-perspective-of-cook-and-browett/

The point of this lengthy anecdote is this. It's possible to bring your OWN values to this profession (many in fact) and do a damn fine job. Customer service and the word 'no' are not mutually exclusive concepts. My work, my clients satisfaction, my profits, and my personal enjoyment of my job have massively improved since I've learnt to politely, but firmly say no.

Now let me address some of your points directly.


TRReichman wrote:
I'm going to make an assumption. If you are shooting black-tie weddings you're probably working with folks who see themselves as upper-level operators. They can afford to get what they want. In fact, they can usually afford to get EXACTLY what they want without compromising. So why choose a great photographer who is obstinate about their appearance when you can hire one that is perceived to be just as good of a photographer and also looks the part - why hire the other guy?


That's certainly one way of looking it, and probably spot on for some of these upper-level operators that you reference. I'd argue that just as many upper-level operators (I like this term) like to be told by professionals exactly what works, and why. I have never been picked up for not wearing a tie, but if I was, I'd politely explain that a tie interferes with my primary aim, which is to shoot in as successful a way as possible. The photos sell me, not the tie. I've chosen my gear carefully, and although it's placement on my person is partly down to individual choice, a tie interferes with camera straps (which I like). These are not arbitrary decisions, but rather ones carefully thought out. If these upper-level operators want me they get my approach, not there's or some other photographers. There's room for negotiation and I'm flexible in areas that it doesn't matter, but where I know it does matter, I'm willing to stand firm.

I'd also make the point that a lot of higher end clients don't care half as much about the details. That's been my experience at least. The cheapo brides want this just so, and that just so, but the higher-end brides are WAY more classy and are willing to recognise that work and approach are interrelated.


TRReichman wrote:
Photographers seem to take the stance that it is ridiculous for a client to dictate dress. I would just advocate taking a second to look at it from the other side and wonder why a paid professional would make a big deal about dressing appropriately for the job. Almost everyone on Earth has a job and a dress code, so we probably look pretty petulant when we make an issue out of it.


You seem to be confusing the concept of 'dress code' with 'uniform'. My girlfriend is the head of sixth form at an independent (private) school here. Her 6th form kids (17-18yo) have to dress smartly but they do not have a uniform like the lower school years. Pastels shirts are fine, t-shirts and dyed hair are not. Within the confines of the school rules there is room for individual interpretation. These kids have less over-bearing rules than some of the crap spewed forth by venues. It goes without saying that I'm going to be smart, I'm going to be well kempt, I'm going to be polite. You don't get to dictate whether I wear my spiderman briefs or my superman boxers.

TRReichman wrote:
Hey, I love this topic. I love it because photographers make a big deal about it and refuse to do it and it makes it FAR easier for me to book very expensive jobs that other photographers can't book because their lens belt/casual shoes/rolled up sleeves/whatever is more important to them than tens of thousands per year. Call me crazy, say I roll over, I dry my eyes on fat checks.


I'm glad it's working for you. Thing is, it's working for me too. I've never once lost a gig by setting reasonable limits.

We're never going to see eye to eye on business, but the above represents my view. It's not intended to change your mind though, merely to defend my position.



Sep 14, 2012 at 10:32 AM
marti.g3
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p.4 #2 · Venue rules


bwield wrote:
It would if the individual is not willing to wear a jacket to an event that requires a jacket.....

(also I am not insinuating that the OP is refusing to wear a jacket to the event. This is in response to the general tone of the thread)


ONE event can seriously affect one's business IF they refuse to wear a jacket.....I doubt that. If one is constantly working "BLACK TIE" events and a jacket is required that's one thing, but if it's one event it's not going to matter one iota.



Sep 14, 2012 at 10:37 AM
bwield
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p.4 #3 · Venue rules


marti.g3 wrote:
ONE event can seriously affect one's business IF they refuse to wear a jacket.....I doubt that. If one is constantly working "BLACK TIE" events and a jacket is required that's one thing, but if it's one event it's not going to matter one iota.


I guess that depends if one wants to keep that segment of the market (black tie events) open to them, or not.
Turning down one event probably wont make much difference... unless you view that one event as an avenue to more business.



Sep 14, 2012 at 10:43 AM
Ian Ivey
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p.4 #4 · Venue rules


This is the funniest damn thread I've read on FM in at least a year. Really: a necktie materially interferes with your ability to shoot? How, precisely -- by restricting blood flow to your brain? I wear a bow tie to just about every wedding (not a clip on, by the way). It has never once occurred to me to think "golly, if only I didn't have this tie, imagine how much better my photos would be."

I am utterly baffled by the inclination to explain (politely or otherwise) to anyone that I can't be bothered to wear clothing that matches that of the guests with whom I will mingle, particularly when the "requirement" is so simple to meet merely by bringing a jacket that matches my pants. Gads.



Sep 14, 2012 at 11:42 PM
tonyhart
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p.4 #5 · Venue rules


Wearing a necktie materially interferes with my ability to shoot because of the way I carry my cameras. I shoot two bodies and wear them both on straps. The first runs across my body on a long strap. It goes from left shoulder to right side where the camera hangs. The 2nd hangs over my right shoulder. The reason it interferes is that the tie gets caught in the strap as I raise it to my face.

I agree that a long winded discussion about it is vaguely humorous but it's a perfectly reasonable issue. People who work with certain machinery are banned from wearing ties because of the associated risks. While, for me, photography with a tie doesn't endanger my welfare, a tie tangled with a camera strap may cause me to miss a frame. It's a detail consideration rather than large big picture thing, but it makes sense and I believe in paying heed to details.




Sep 15, 2012 at 04:09 AM
ricardovaste
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p.4 #6 · Venue rules


Can you really wear a suit with a dual-harness type contraption? Anyone?


Sep 15, 2012 at 04:41 AM
marti.g3
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p.4 #7 · Venue rules


Ian Ivey wrote:
This is the funniest damn thread I've read on FM in at least a year. Really: a necktie materially interferes with your ability to shoot? How, precisely -- by restricting blood flow to your brain? I wear a bow tie to just about every wedding (not a clip on, by the way). It has never once occurred to me to think "golly, if only I didn't have this tie, imagine how much better my photos would be."

I am utterly baffled by the inclination to explain (politely or otherwise) to anyone that I can't be bothered to wear clothing
...Show more

Well, not all of us are sheep.



Sep 15, 2012 at 08:22 AM
kdlanejr
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p.4 #8 · Venue rules


ricardovaste wrote:
Can you really wear a suit with a dual-harness type contraption? Anyone?


Sure you can. The key is having a suit coat that fits well and has room for you to move. If you can't button your suit coat to start with, good luck trying to wear a dual-harness under it.

Wearing clothes that don't fit well to start with usually does not provide the best impression.

What's been alluded to here, and not directly spoken of, is that when you're working a wedding, you're also interviewing for job referrals. Do you dress down for a job interview?



Sep 15, 2012 at 08:24 AM
marti.g3
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p.4 #9 · Venue rules


kdlanejr wrote:
Sure you can. The key is having a suit coat that fits well and has room for you to move. If you can't button your suit coat to start with, good luck trying to wear a dual-harness under it.

Wearing clothes that don't fit well to start with usually does not provide the best impression.

What's been alluded to here, and not directly spoken of, is that when you're working a wedding, you're also interviewing for job referrals. Do you dress down for a job interview?


It all depends what market one is in. I wouldnt wear a suit to interview for a rock hauling truck driver job, nor would I wear one where the clients are young, hip, tattoo wearing people. I personally never wear a coat. I stopped doing that over 10 years ago. I wear all black which is unobtrusive, lightweight and allows me to do my job without my clothing interfering with my ability to move and remain cool.



Sep 15, 2012 at 09:34 AM
Eric_M_Klein
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p.4 #10 · Venue rules


Somebody once said, "You never have a second chance to make a first impression." Look at this as a marketing opportunity and try an build a relationship with the sales manager. By making a good impression, and building goodwill you should get referrals to clients that value the black tie look. Try and become a preferred vendor. Ask to leave a high end album. I would buy or rent a black tuxedo for the event and hire an assistant to help you carry your gear, second camera, and move your lighting. Make sure the assistant wears a black suit or a rented tux. I would also rent the top of the line equipment that your manufacturer offers that you do not own. If you shoot Nikon then you should rent a D4 and D800e, Canon EOS 1D-X etc.. Look for ways to exceed with your service. These are customers who drive high end cars and they will notice if you shoot with pro-sumer equipment. I shoot with a D4 and 200mm F2, and it gets the right kind of attention. These kind of customers will respect you more if you work smart rather than work hard.


Sep 15, 2012 at 09:57 AM
TRReichman
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p.4 #11 · Venue rules


marti.g3 wrote:
Well, not all of us are sheep.


Not all of you make money either.


OH!!!!!!!!!


In all seriousness it seems to me like this is the issue for many, that they have some kind of pride issue with their clothes. I personally don't think it matters at all and if doesn't affect my feelings about myself in the least. I also know that looking the part has gotten me really great work and made me a ton of money. You obviously have the choice to do whatever you want, my advice to those trying to advance their market position would be that all of the little things surrounding the photography (professionalism, service, client-focus, accommodation, appearance, etc) are what it really takes to move upmarket. That said, upmarket is not necessarily what everyone is looking for, though the competition is far less brutal, the payoff far sweeter, and the clients far less demanding and far more respectful.

- trr

Edited on Sep 15, 2012 at 10:52 AM · View previous versions



Sep 15, 2012 at 09:58 AM
PatFurey89
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p.4 #12 · Venue rules


If a suit hinders the way you shoot, I suggest learning a new way to shoot.

But seriously, dress like a guest when in doubt.



Sep 15, 2012 at 09:59 AM
TRReichman
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p.4 #13 · Venue rules


Eric_M_Klein wrote:
Somebody once said, "You never have a second chance to make a first impression." Look at this as a marketing opportunity and try an build a relationship with the sales manager. By making a good impression, and building goodwill you should get referrals to clients that value the black tie look. Try and become a preferred vendor. Ask to leave a high end album. I would buy or rent a black tuxedo for the event and hire an assistant to help you carry your gear, second camera, and move your lighting. Make sure the assistant wears a black suit or
...Show more

Funny, we're shooting a wedding this year which will be the first rooftop/terrace wedding at this particular hotel. It is at night, and the father is a photography enthusiast. He asked specifically if we were shooting d4's at his daughter's wedding to manage the low-light. I haven't found the pressure to have high-end gear for most of my weddings (i'm testing the OM-D for weddings at the moment) but it has come up in limited situations. Still, outside of very limited circumstances I don't plan on marketing myself through gear.

- trr



Sep 15, 2012 at 10:01 AM
tonyhart
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p.4 #14 · Venue rules


Eric_M_Klein wrote:
Somebody once said, "You never have a second chance to make a first impression." Look at this as a marketing opportunity and try an build a relationship with the sales manager. By making a good impression, and building goodwill you should get referrals to clients that value the black tie look. Try and become a preferred vendor. Ask to leave a high end album. I would buy or rent a black tuxedo for the event and hire an assistant to help you carry your gear, second camera, and move your lighting. Make sure the assistant wears a black suit or
...Show more

Todd and I may not see eye to eye, but at least he makes reasonable arguments. The above is turgid? Rent a 1D-X to shoot a wedding, WTF?! Customers respect me more based on the images I deliver, not on whether I'm swinging the latest boner-inducing gear. Sure, a rebel isn't going to cut it, but turning up with Phase One's and Zeiss glass because "it's the best" doesn't make ANY sense. What a load of...



Sep 15, 2012 at 10:02 AM
tonyhart
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p.4 #15 · Venue rules


I think we live in different worlds.


Sep 15, 2012 at 10:08 AM
Marcus Watts
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p.4 #16 · Venue rules


marti.g3 wrote:
$800-900 for a jacket ? Not in my world....


How do you expect to pull higher end clients who will be dressing in suits similarly priced.

Amazes me how we complain about brides cutting corners and going cheap when so many do exactly that with the very things that contribute to your brand such as clothes.

I agree with anyone who said wear the jacket.



Sep 15, 2012 at 10:28 AM
Eric_M_Klein
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p.4 #17 · Venue rules


I got the impression that this is an exclusive location. If I am wrong I am sorry. What I am trying to say is clients who have events at the Four Seasons expect more than clients at the Hilton or clients who have events at the Holiday Inn. I would not go overboard for a back yard wedding or even a typical country club, but if I wanted to impress the sales manager at the Ritz Carlton I would do things that are more than managers at the Ritz Carlton expect. Would you rather book events for clients and get referrals from customers who can afford to pay your twice your going rate and is that worth spending $300 dollars to rent a D4 and a 200mm F2 or 300mm F2.8, $150 for an assistant, and $100 for a tux to impress the manager who is in a position to refer you to other customers?. I'm not saying it is right, but in some places, what kind of car you drive, where you live, and even what kind of camera you use means something to them.


Sep 15, 2012 at 10:29 AM
Marcus Watts
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p.4 #18 · Venue rules


Actually Eric you do have a point except i don't think wealth equals being savvy regarding photographic equipment.

Clothes, car, even the cologne you wear can make a big impression.

Time for some of you to move on from the Brut.



Sep 15, 2012 at 10:34 AM
marti.g3
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p.4 #19 · Venue rules


TRReichman wrote:
Not all of you make money either.

OH!!!!!!!!!

In all seriousness it seems to me like this is the issue for many, that they have some kind of pride issue with their clothes. I personally don't think it matters at all and if doesn't affect my feelings about myself in the least. I also know that looking the part has gotten me really great work and made me a ton of money. You obviously have the choice to do whatever you want, my advice to those trying to advance their market position would be that all of the little things surrounding the
...Show more

It's really a non issue for industry veterans. Newbies will learn. As for "making money", that's a gigantic assumption. "Upmarket is what everyone is looking for ? " Really ? Wow.......well, glad to know that other's dictate how we run our businesses.
"



Sep 15, 2012 at 10:44 AM
marti.g3
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p.4 #20 · Venue rules


Eric_M_Klein wrote:
I got the impression that this is an exclusive location. If I am wrong I am sorry. What I am trying to say is clients who have events at the Four Seasons expect more than clients at the Hilton or clients who have events at the Holiday Inn. I would not go overboard for a back yard wedding or even a typical country club, but if I wanted to impress the sales manager at the Ritz Carlton I would do things that are more than managers at the Ritz Carlton expect. Would you rather book events for clients and get
...Show more

And if you exist in the type of world where you are always living to impress others, well, that says it all. Shooting weddings in tuxes......really......would that be pink or blue ruffles ?



Sep 15, 2012 at 10:48 AM
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