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Archive 2012 · Canon 24-70 II price announced.

  
 
M Vers
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p.5 #1 · Canon 24-70 II price announced.


voltaire wrote:
Oops, I missed that M Vers. Then I'm NOT spending a single penny on it.

Thanks for opening my eyes! I knew I should have taken my cup of tea first.


It would have taken a little of the sting out if that were the case, however it seems Canon felt we all needed a good old fashioned bare-ass spanking for nothing.



Feb 07, 2012 at 11:05 AM
voltaire
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p.5 #2 · Canon 24-70 II price announced.





Feb 07, 2012 at 11:09 AM
jamesf99
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p.5 #3 · Canon 24-70 II price announced.


splathrop wrote:
A few thoughts on prices and performance trade offs.

Canon is drawing a line across the camera market, which perhaps will no longer be regarded as quasi-continuous from point-and-shoot upward through entry-level-DSLRs through 5D-type-DSLR's to pro bodies at the top. The new reality is going to be down-market customers who are expected to stay down market with point-and-shoots (below the line), and professionals and rich amateurs above the line.

For professionals, at least, creating a chasm to divide pricing and capabilities may prove helpful. It will help differentiate what pros have to offer. The pressure to decide will be on enthusiasts
...Show more

The market for large format was/is small, partially due to the equipment usability factor.

There's no upside for Canon to split the market between cheap (some is crap) and great IQ. The cheap stuff (all the P&S, what was once the down market non-L lens line up, etc.) is where the majority of their money came from in the first place. They can put themselves out of business if they want, or just fire the CEO and blame the insanity on him as he goes out the door. yeah, that will work....

We may have a distorted view of things here because there are more photographers willing (or have been) to pay the freight, but Canon (photography division) as a company has lost its freakin mind. They've been getting away with charging too much for lots of gear for years (IMO), but their new plan to increase everything by 30%-40% is not going to work in the long run (yen value aside). Perhaps they think that they can get away with it, or perhaps there are some world markets that are more important to them that have no economic difficulties, but I'm not sure where those markets are. Canon value is going downhill rapidly (price vs. performance/utility), but when one drinks their own bath water, rationality probably isn't the first thing that comes to mind. Even IBM had to learn this about PCs...

Regarding the new 24-70, long ago I realized sharpness wasn't the only thing a lens could offer and with the pp capabilities we have today, even questionable lenses can produce some outstanding images. I decided not to sell my 24-70 v1 even though I never use it because i suspected what was coming would be 2x the price, and possibly not worth the upgrade. I'm sure the IQ from the new lens is good, but no thanks, I'll stick with my v1.



Feb 07, 2012 at 11:14 AM
kaycephoto
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p.5 #4 · Canon 24-70 II price announced.


akin_t wrote:
Your post would make sense if the more expensive gear guaranteed better pictures than the cheaper gear.

When it comes to any technically sound picture (by technically sound I mean focus is good, exposure is good, no handshake), lighting and subject matter are the only things that dictate if it's a good shot or not.

Sharpness, Chromatic Aberrations, etc are all important, but it's not as if the cheaper lenses are unusable.

Photographer 1: 5D classic + 70-200 f/2.8 IS MK1
Photographer 2: 5D MK2 + 70-200 f/2.8 IS MK2

You honestly think, photographer 2 is going to be undoubtedly deliver better pictures because his
...Show more


Sigh, I feel a long post coming.. both sides have valid points.. I'll try to present an alternative idea here, not saying I'm right nor am I condoning Canon's marketing/pricing choices either.. I actually agree that Canon has been on the track to alienating a lot of its users lately..) But..

No doubt a sound photographer can make Setup 1 (5Dc + 70-200mkI) work & make a client very happy using that. that said, during a key shoot, I'd opt for Setup 2 (5D2 + 70-200mkII) each & every time even if I knew I could get away with using the cheaper/older setup. But I wouldn't skimp unless I (financially) absolutely had to.. Why? This is my job - and I'd like it to be my job for the rest of my life - each & every advantage that I can have in-camera reduces the amount of time I need in post, just as each advantage allows for additional possibilities, however minute they may be. Don't think clients ever really pick apart the finished product, but in every wedding album I still see many flaws in my own work..

And, I know I could do better work with Setup 2 than Setup 1, every single time. So for me, that's totally worth it. Positive that most of my colleagues I look up to would agree.

I think it's awesome that Canon can make my job & therefore life easier. Yes it's a lot of money - but I'll make those expenses back in no time. These lenses aren't going to break down in 5-10 yrs.. What's a grand extra in expenses spread out over 5-10 yrs for most working pros or even passionate hobbyists? Inflation is a bigger deal.

Is the 70-200mkII way better than the orig 70-200? For sure - in EVERY way.. Whether each photographer deems the upgrade worthwhile for their needs is a diff story.. Now before the 24-70mkII has even hit the streets, it seems a lot of people have already written it off.. even worse are the commenters who seem to feel that Canon has wronged them somehow.

The orig 24-70 was prob the lens I've wanted to love the most, out of any lens I've ever used (just about all of them under 800mm).. Always knew it was the staple of many working event/wedding photogs. Know many that are still very happy with it & have made tons of $ with it. That said, do I notice a big difference between every 24LmkII photo & every 24-70L photo I've ever taken? For sure I do - even if my clients might not. Now that Canon (note: a for-profit company that owes me absolutely nothing) has engineered a better version of a lens, if I think it can help deliver improved results & save me time.. again, what's a grand for any serious photographer over the span of the 5-10 yrs minimum you'd be using it?

I might get flamed for this.. but I'm fine with Canon focusing on image quality & performance. The high price for early adopters is steep but it'll balance out over time. They prob will regret not putting IS on this 24-70mkII, but I (and a lot of wedding/pj/event shooters) won't really need it.. They chose to cut down on weight/size - cool, some will like it, some won't. Just don't really understand the negativity at this point I guess. PS (tongue in cheek comment coming up) I too would be happiest if they could announce a 14-200f2L IS for $1000.. but I'm not expecting them to.

Just my 2 cents.. this is coming from someone who likes Nikon equipment just as much as Canon gear. could care less what it says on the front of the camera.

Edited on Feb 07, 2012 at 11:51 AM · View previous versions



Feb 07, 2012 at 11:46 AM
RobertLynn
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p.5 #5 · Canon 24-70 II price announced.


I think I said I didn't think the replacement would have is and I said it like years ago.

Does that make me more reliable than canon rumors?



Feb 07, 2012 at 11:48 AM
Bullseye5d2
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p.5 #6 · Canon 24-70 II price announced.


I would have paid 2500$ if it had IS. Without it, I'd rather get a used 24-70 mkI


Feb 07, 2012 at 12:05 PM
Chris Beaumont
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p.5 #7 · Canon 24-70 II price announced.


Bullseye5d2 wrote:
I would have paid 2500$ if it had IS. Without it, I'd rather get a used 24-70 mkI


Exactly, the price makes sense if it moves the game on, but doubling the price for some 'added sharpness' is just plain nuts, you gotta have way more money than sense.



Feb 07, 2012 at 12:07 PM
RobertLynn
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p.5 #8 · Canon 24-70 II price announced.


That doesn't seem to be the resounding opinion on the newer 70-200.

Also 2300 msrp doesn't mean 2300 street.
The msrp of the version one is more than its cost as well.

So the msrp is less than double the street price of the mk1.

To put it in perspective, there was about a 1000 dollar hike on the mk1-2 70-200, but there were so many specials that you could get one for under 2k without even trying...making it what, a few hundred more than the older one.

Everyone expected a high price. Remember you're looking at the msrp...manufacturers SUGGESTED RETAIL PRICE.

How many items actually sell at SUGGESTED RETAIL PRICE.

Not trying to sound rude but put it in perspective, calm down, it will be okay.


And about the "oh it's only sharper"...wtf is wrong with you? It's sharper, lighter, resolves better and more detail. They may have addressed some of the "issues" that I feel we're largely overplayed as well. There is a simple solution, you can not buy it and let canon know how mad they made you.



Feb 07, 2012 at 12:19 PM
Chris Beaumont
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p.5 #9 · Canon 24-70 II price announced.


RobertLynn wrote:
wtf is wrong with you? It's sharper, lighter, resolves better and more detail.


And that what? Allows you take a photo you couldn't before?

Why are you always incapable of debating a point without resulting to personal attacks on anyone who dares differ to you?



Feb 07, 2012 at 12:26 PM
charliebs
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p.5 #10 · Canon 24-70 II price announced.


splathrop wrote:
The orig 24-70 was prob the lens I've wanted to love the most, out of any lens I've ever used (just about all of them under 800mm)..


so well said... I wish my copies of V1 worked out for me. $1200 was a lot of $$ to spend on something that i was never entirely satisfied with. it wasn't a good value to me (obviously it was to others) I had much better value with and appreciation of other lenses. will $2300 provide a better value? jeeez... that's the tough question. probably not. although many will clearly believe that for another grand, the extra sharpness,the contrast, the colors, the fairy dust--will finally get them the amazing photos they always knew they were capable of....

while i think the price is ridiculous, i saw this coming when Canon charged $2499 for the 70-200 (granted it has IS) and took prices to a new level, yet people signed up left and right given the great reviews. Clearly this is what the market will pay. And throw in some refurbished for 1899, some rebates this summer in the $2049 range and Canon will have enough 5 star reviews on FM, B+H to keep the desire train rolling. in 4 months even my view of this lens' value will change... i'm just hoping those rebates kick in sooner than later



Feb 07, 2012 at 12:38 PM
RobertLynn
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p.5 #11 · Canon 24-70 II price announced.


Oh cry me a river. There's no personal attack. It isn't a "differing" opinion, it's me being in touch with reality.

I'm sorry you're offended about the price increase, but what did you think was going to happen?

The lens is an improvement. (allegedly). Aside
From price and is what dont you like? Did you honestly think they would release a
New awesome lens for less than the previous lens?

So instead of your "personal attack" question, here's one for you.

Why is it that anytime canon releases anything, people just complain about every single thing about it? These releases are supposed to be a FUN time for us all, not a complaining time or a time for so much negativity. Yet, it's always just complaining.

For instance on this lens, iq has been complained about (by my observation) the most. People talked about is next. Now there are perceived issues (q/c, internal construction problems), if they fixed all of those issues and improved the center and edge sharpness considerably, what's not to like?

I'm not sticking up for canon. I'm like you, and less money on a product would be awesome. I jut know that in my life at least, generally everything has went up in price.
I'm happy as a lark with these announcements. The d800 sounds great (but did you see te price for a grip? Over 600). I'm hoping that they push canon to do something.
Imagine if canon dropped the 1div and 1dx prices, introduced a ff offering like te d800, and maybe a new "flagship"?

I see only good out of these announcements. Id like it to
Cost less, but, hey, what can we do.




Feb 07, 2012 at 12:44 PM
Eric Mastilak
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p.5 #12 · Canon 24-70 II price announced.


Was there this big of a price increase when the 24-70 came out to replace the 28-70?


Feb 07, 2012 at 12:44 PM
kaycephoto
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p.5 #13 · Canon 24-70 II price announced.


Eric Mastilak wrote:
Was there this big of a price increase when the 24-70 came out to replace the 28-70?


would like to add that a lot of people (myself included) didn't find the 24-70 to be much of an improvement over the 28-70 (if at all). if I was able to find a good copy of the 28-70 after the first 2-3 failed 24-70mk1s I tried, I would probably have kept it. not to mention CPS servicing etc etc

also don't think there was a huge natural catastrophe that affected Canon's production line & overall bottom-line for a long period of time when the 24-70 came out. nor was there a serious worldwide recession taking place causing all sorts of economic turmoil & dramatic shifts in the value of diff currencies..

this isn't directed at you - but seriously there are a lot of people acting like Canon took a bat to their heads by announcing an mSRP of $2,299 for what should/may be a dramatic improvement that fixes MOST of the flaws/weaknesses of the original 24-70, without even thinking for a second about what has taken place in the world around them these past few years.



Feb 07, 2012 at 12:56 PM
M Vers
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p.5 #14 · Canon 24-70 II price announced.


RobertLynn wrote:
How many items actually sell at SUGGESTED RETAIL PRICE.


This one will (and is), and might for quite a while depending on supply and demand. Like most things street price will eventually drop, but when and by how much.



Feb 07, 2012 at 12:59 PM
Chris Beaumont
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p.5 #15 · Canon 24-70 II price announced.


RobertLynn wrote:
Oh cry me a river. There's no personal attack. It isn't a "differing" opinion, it's me being in touch with reality.

I'm sorry you're offended about the price increase, but what did you think was going to happen?

The lens is an improvement. (allegedly). Aside
From price and is what dont you like? Did you honestly think they would release a
New awesome lens for less than the previous lens?

So instead of your "personal attack" question, here's one for you.

Why is it that anytime canon releases anything, people just complain about every single thing about it? These releases are supposed to be
...Show more

You don't think "What the fuck is wrong with you?" is a personal attack? I'm sure you're a perfectly nice guy IRL, but you always come across as a bullying jackass in everything of yours I read.

Putting that aside, NOT every Canon release is greeted badly, the 1Dx was warmly and critically well received, it's the BAD products that are, quite rightly, slated, and there's been a LOT of bad Canon products, relatively speaking, in the last couple of years.

The 5DII was innovative ONLY in video terms, which is great for video guys, but this is a photography forum and in terms of photo features the D700 kicked its ass every which way, instead of taking the 5D and adding a bit in every direction, the D700 was genuinely innovative, and Canon was criticised, quite rightly, for being more conservative than its main rival.

Canon is, by a decent margin, the largest D-SLR company, and it got there by being innovative, it introduced a new lens mount when playing it safe would have been easier.

Canon introduced multiple niche and unique lenses that rivals are only just now starting to replicated (eg 24 and 35mm f/1.4 primes)

Canon in the last 4 years has been the OPPOSITE of innovative, they've played it incredibly safe at a time when Nikon has been very clever and innovative, and Canon are, again quite rightly, being criticised by the users of their products for not offering products as good.

Yes there's a lot of whinging, a lot of hyperbole, a lot of exaggeration, but that's what the internet does, it's what a forum does, especially when you've signed up to one SPECIFICALLY about Canon D-SLR gear, it's always going to be more intense than in everyday life.

All I've ever stated is that a doubling of price for a new lens which does nothing new is ludicrous to my eyes, for crying out loud Tamron are offering an IS version of a 24-70 but Canon's brand-new, $2500 flagship is just milking the faithful for more cash, yet again choosing the conservative route.

Frankly in my everyday life this is almost entirely irrelevant and when I turn this screen off I won't give the matter a 2nd thought, but this is a forum specifically targetted at Canon gear and I gave my opinion on Canon gear, why does this warrant Robb Lynn publically and incredibly rudely asking me "what the fuck" is wrong with me?





Feb 07, 2012 at 01:05 PM
Eric Mastilak
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p.5 #16 · Canon 24-70 II price announced.


One word....."WOW"....Everyone is really passionate about this.

I understand this is the way some make a living so I guess that is why the intensity.



Feb 07, 2012 at 01:10 PM
tmk00
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p.5 #17 · Canon 24-70 II price announced.


F the MTF chart and f the IS, even if it had one. For the price of a 35mm f/1.4L & a 135mm f/2L, what can this lens do that those two can't?


Feb 07, 2012 at 01:16 PM
M Vers
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p.5 #18 · Canon 24-70 II price announced.


Chris Beaumont wrote:
Canon in the last 4 years has been the OPPOSITE of innovative, they've played it incredibly safe at a time when Nikon has been very clever and innovative, and Canon are, again quite rightly, being criticised by the users of their products for not offering products as good.


I didn't read your entire post but this jumped out at me, and I have to disagree, at least in regards to lens design. Canon has, in fact, been developing a lot of excellent lenses, many of which include designs that no other manufacturer has matched. For example a prime sharp 70-200II, the 100L, which utilizes an effective hybrid IS system that provides actual stabilization at and near MFD, the 17 TS-E, the widest TS-E to date, the 200-400/4 with built in 1.4x TC, as well as some of the lightest super telephoto lenses ever.

Their products, specifically lenses, are still very good and do portray innovation, but the cost seems to turn a lot of people off.



Feb 07, 2012 at 01:18 PM
4x4rock
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p.5 #19 · Canon 24-70 II price announced.


Eric Mastilak wrote:
Was there this big of a price increase when the 24-70 came out to replace the 28-70?


The original 24-70 was released in 2002 with the price of $2100. If people was paying that 10 years ago, I assume they will pay $2300 for a new one - at least in the first few months before it drops.



Feb 07, 2012 at 01:20 PM
Arun Gupta
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p.5 #20 · Canon 24-70 II price announced.


The MSRP of the Canon 24-70mm f/2.8, when first announced in 2002, was $2100.
e.g., see near the end of
http://www.dpreview.com/news/2002/9/29/canonef2470l

The consumer price index average for 2002 was 180 and for 2011 was 225.
e.g.,
http://www.usinflationcalculator.com/inflation/consumer-price-index-and-annual-percent-changes-from-1913-to-2008/

So that $2100 in 2002 dollars is roughly equivalent to $2625 in 2012 dollars. The MSRP of $2299 is then a price decrease over the 2002 MSRP for version 1 of this lens



Feb 07, 2012 at 01:55 PM
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