Annual Report Pricing

Registered: Jul 24, 2011
Total Posts: 29
Country: United States

So I have been emailed by a large real estate development company to do some shots for there annual report. I will not be shooting the whole thing, just 3 shots that are on the island I live on(they are based on another island).

Shots -
Panoramic of a row of homes
President interacting with a construction worker
Road leading into Development

Rights - Exclusive Rights - There words were - Ownership rights

They also asked for a Breakout Price? I haven't heard this term used before so any ideas would be helpful. I do a lot of work for one of there properties so I want to give them a fair quote. I'm thinking this will take one day of shooting. My day rate starts at $1500. Thoughts?

Ed Swift
Registered: Jul 03, 2009
Total Posts: 1927
Country: United Kingdom

Sounds like a nice little job. I just searched break out price and get the results about stock prices; "the price at which a stock breaks above a level of resistance". Makes me think they are referring to your minimum price to be happy with their exclusive/ownership criteria.

Might bee wrong though.

Registered: Oct 13, 2009
Total Posts: 392
Country: Canada

What does it mean `` Ownership rights``?

Registered: Dec 06, 2004
Total Posts: 1753
Country: United States

There are ASMP guides and links for questions like this. It helps to know ballpark prices for this type of assignment. A one time investment for accurate pricing will help you now as well as for the future.

BTW: You most likely won't be using the pictures you described for any personal sales. This might ease your mind on "all rights" request. In fact, it really sounds like it should be priced as day/half-day rate, or a assignment fee. Always think about how your decision here will affect your price for possible future assignments with them.