Registered: Jun 26, 2009
Total Posts: 148
Country: Czech Republic
Out of a marketing perspective, I am puzzled with Sigma's pricing. Consumers don't complain over 3K for a Sony RX1 because it has a Zeiss sticker on it, knowing the lens is made by Cosina.
Sigma tried to improve its reputation by putting together a world class lens with a unique sensor. I guess they choose the 1K price proint after their experiece with their Sigma SD1 pricing. It is a very low price for this level of technolog and image output. The camera output is not far behind a Nikon D800e with the best lens.
The Sigma DP2M lens is better than my Leica Summicron 50.
May be they made a mistake by choosing this kind of cheap brick look design, and people are mistaken by the Sigma sticker on it. BUT this camera at the current price level is a steal. I say this after 30+ years of photography with medium format and later digital.
It might have been better to choose a 2K price point from the beginning, make the body look better, make SPP better and most importantly do a better marketing for this incredible pice of technology.
Just my 2c
Reviving old comment. Hey, Sigma actually listened to you. You wrote that Sigma made a mistake with cheap brick look. So that is why new Sigma DP2 Quattro is of so non-brick shape. :-)