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| Re: Pre-order: Zeiss Batis 135mm f/2.8 APO ($1,999) |
Fred Miranda wrote:
The Zeiss 135/2 APO ZF/ZE is currently priced at $1,499 and is considered a masterpiece.
The Batis 135 has 14/11 groups/elements, eight of which are ED.
The 135/2 APO is 11/8 with 4 ED elements.
To moderate my price criticism a bit, the Batis does have a lot of expensive glass inside of it.
And the images are pretty sweet.
I'm not familiar with Zeiss' pricing history, but my guess is that a premium brand doesn't set the price high for initial buyers while demand exceeds supply, only to later reset the price lower once the early adopters are saturated. However, I do recall a one time deal for some of the Batis lenses where they offered a $100 rebate. So, it's either pony up for the full price (once you're confident you understand the IQ and rendering characteristics) or wait a year for the used market, where price will be around $1600 for a year and then settle in around $1400. By then, certainly more options will be available along with a lot of sample images so a much better informed decision can be made.
A lot of times (rightly or wrongly), a slower / smaller lens is associated with lower price (and relatively / slightly lower IQ). In this case, they went for first class IQ. Until we see other native, AF, stabilized options, it's hard to really say how much over-priced this is.
I just went and looked at Nikon's line of native AF lenses and they have a whole range of primes priced between $1600 and $2200.
Maybe the whole f/2.8 thing set the expected price point in my head at the wrong location. Frankly, all the b.s. social media marketing Zeiss did over the past month also had a gimmicky, consumer, teen-age mentality that didn't help establish a high price point in my mind. They should have realized $2000 was going to be sticker shock relative to the rest of the Batis line (and the highest rumor price was $1800) and should have been putting out images that would have had us salivating to pay $3000 such that $2000 would have seemed like a steal and we would have also ignored "f/2.8" and just realized how nice the images are.
Did I mention some of the sample images that are starting to float around are very attractive?