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15Bit
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Re: What would be a game-changer for Canon


Trying to turn a camera into a phone is not a winning idea: The primary purpose of a phone is to be a portable device that makes calls, sends messages etc. Almost everyone has one, and to be competitive a phone needs to perform it\'s core function well. Adding an adequate camera adds value to this, as it allows owners to reduce the number of devices they carry around without too many compromises in terms of capability.

The primary purpose of a camera is to take pictures, preferably of high quality. They tend to be more bulky than phones and nowhere near as many people have them as have smartphones. Adding phone capability to the camera does not reduce the number of devices the owner carries, because the camera is too bulky to act as a genuine phone replacement. The owner will carry the phone anyway. Additionally, the owner needs to pay for an additional SIM card for the camera. It is hard to see why people would flock to buy a camera with phone functionality.

I think in reality Canon and Nikon simply have to accept that the camera business is in decline and there is nothing they can do about it. They will have to give up the low end P&S market entirely, focus on higher value products and re-adjust to the reality that the world has moved on and their market is much smaller. And they need to keep their eyes open for the next disruptive technology so as not to follow Kodak into the history books.



May 17, 2014 at 12:51 PM





  Previous versions of 15Bit's message #12352813 « What would be a game-changer for Canon »

 




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