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| p.1 #10 · New Nikon Lens in the works. |
@mach250 it's about volume. If you can make $20 10 million times, versus $200 20,000 times, which would make more money? Plus, once a consumer buys a Nikon camera body, wouldn't they be inclined later on to look into buying more/better gear like the higher end glass with more margins?
A lot of this money is poured back into R&D to create more of the gear you've come to love. It's not a bad thing. I'm sure they have dedicated teams to work on the high end glass vs consumer glass. Good glass takes time to design, develop, test, and produce regardless of how much money they pour into it. If you think about how much technology goes into making all this stuff happen at such a high quality and consistency, it's pretty amazing.