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...Mitch, somehow, based on all M10 images so far, I don't echo its color is close to M9. If I have to pick, I feel it is a lot closer to M240 than to M9. Maybe just an informal impression.
If I am in the market, the high ISO and maybe close to 1 stop DR improvement and smaller size are the reason for it but not color, IMHO.
zhangyue - My impression is that the M10 is a lot closer in color to the M9 than to the M10, at least that's what people who had the M240 and got an M10 tell me. Basically, to emulate the M9 with the M10 you have to increase contrast and apply a cooler WB.
M10 | Summaron f/5.6 28mm | ISO 1600
Alone in Bangkok essay on BURN Magazine