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Paul, I'm curious have you ever personally used Profoto gear? You seem to make some pretty bold statements about your competition...It's nice you are allowed to be on this forum to not only tell us about AB stuff but to tell us why all the other manufacturers are doing it incorrectly.
Just because he builds lights, doesn't mean he can't share his opinions on another brand, he's probably leagues more qualified then you to comment on light efficiency, and I'd like to hear what he has to say. It's free speech, no actually it's free advice (from an expert in this field) at the end of the day, you don't have to buy his products.
There are tons of guys on this forum that in one way or another are connected with a product or service. They come on here and talk about all sorts of products, and half the time you have no idea that they're affiliated. Paul's being open and honest about his positions. Paul could make a fake account and run around spouting nonsense but he doesn't... He comes on as himself, and answers questions people ask, and clarifies misinformation. When I'm misinformed, I like when people clarify things for me. So you should thank him. And if you disagree with his comments, challenge him in a way that educates the rest of us.
And yes, for the record it is nice that he's here to share his views. I'm glad he's here.