Hrow Offline Dedicated FM Upload & Sell: On
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kakomu wrote:
n0b0 wrote:
Well, to be fair, the old 100mm is not discontinued right? At least not yet anyway.
It's not listed on Canon's main EOS site any longer (and last time I checked, it was listed in the archive section). I suspect that means it's officially done.
n0b0 wrote:
Well, using the same logic, obviously there is a market for non-IS lenses for people who don't need IS, except the argument here is that if you don't need the IS, you can just turn it off eventhough you've already paid extra for it.
The argument in this thread seems to be "if you can't afford it, you don't need it".
Discontinuing the non-IS 100mm seems like a very strange move on Canon's part. However, I would once again suggest that the IS is but a relatively small part of the price increase and the rest is Canon's desire to make more money. In fact, this move may be the best indication that we have seen on where Canon is going with their lens pricing and it has nothing to do with adding IS. At best, that is an excuse to add a much bigger mark-up to each lens sold and accepting lower volume.
Consider the logic, if both the non-IS and IS yielded the same return (which is what would happen if the price difference merely reflected the inclusion of IS) then they would be fools to eliminate the less expensive lens as that would sell at higher volumes and thus yield a higher return.
I suspect, no, I actually know, that you would be seeing huge price increases anyway. Last spring I was going to upgrade my 85L to the MKII but at decided not to. At the time the MkII was $1600ish. Thought about doing it again last week and checked B&H and gaged when I saw it was $1970.00. No IS, no new model, no nothing different other than a huge price increase.
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