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| p.828 #2 · ZE/ZF/ZM Images (Official Thread!) |
Samuli Vahonen wrote:
Are people here considering to upgrade to the new 1,4/55? If so why - for the f/1.4 performance
I do consider it, for the wide open performance and close to that, but I am undecided yet. It depends on the price, and the exact performance. I won't be pre-ordering. It also depends on what they do with that focusing rubber
Don't get your hopes up Carsten. Zeiss just won an iF design award for the 55/1.4. Also for a couple of the upcoming mirrorless system lenses, which have the same looking rubber rings.
Quote: The high-end SLR lens [55/1.4] that will come on the market at the end of 2013 reflects the new design language the best: the funnel-shaped form, a surface that is soft to the touch, the optimized focus ring and other details will contribute to even better manageability and an unmistakable look.
Martin Dominicus, Head of Marketing of the Carl Zeiss Camera Lens Division, says: “For the first time, we have established a design language that aims to convey the strengths and the identity of our lenses already through their appearance, how they feel to the human touch, and the impression they create.” The new product design language, which will be applied to all future lenses, was created in collaboration with the Stuttgart design studio Phoenix Design. “While ZEISS lenses have until now mainly been known for their technical precision, excellent image performance and ergonomics, our lenses will now also meet the highest aesthetic standards of our customers by becoming design objects in and of themselves,” explains Dominicus. “Not only are functional aspects such as convenient handling and operation important, but also the effect that is communicated through high-quality design.”