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p.1 #24 · Where the A900 really shines | |
douglasf13 wrote:
I haven't seen any misinformation. I said that Canon isn't introducing body based IS as a complimentary system to lens based IS because of profit margins (partly.) Both body based and lens based IS have their advantages, and having the option of both in one system would be ideal.
Then why wouldn't they do it? By your reasoning, adding in-body IS would simply give Canon all the more reason to charge more for their bodies, which easily sell at far higher volumes than the big whites. You can't have your argument both ways.
In fact, many optical designs cannot accommodate an optical IS group because there simply is no space for it to fit, such as in the EF 85/1.2L II, not to mention virtually all wide and ultra-wide primes. Because these designs could not be produced with in-lens IS, you would think the option to have in-body IS for these lenses is a no-brainer. And yet they don't because...? How does your reasoning make any sense in this context when lens-based IS cannot be implemented at all?
At the risk of repeating myself--lens-based IS would never be functionally supplanted by in-body IS for many of those lenses in which in-lens IS exists. Would it be nice to have the option of both? Sure. But to state that sensor-based IS would cut into profit margins on lens-based IS designs is misinformed. It's not like the non-IS versions were all that much cheaper, sharper, or lighter. It's not like Canon/Nikon can't set their profit margins however they want. And most importantly, it's not like the sensor-based IS performance could ever be a match for the lens-based IS for the precise reasons I mentioned earlier.
Many people said the same stuff about USM, and Canon's decision to put the AF motor in the lens when they developed the EF mount. And look at where we are now. Nobody questions the superiority of having AF housed in the barrel instead of the body.
When phase detect AF + SLR technology is replaced by something better and faster, then we can expect to see changes in IS implementation.
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