Need pricing help

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Archive 2009 · Need pricing help

kkartphoto
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p.1 #1 · Need pricing help

I am absolutely overwhelmed by this, and honestly have no clue where to even begin. I have received an email from an Ad agency who's client is a bank and wants me to quote them a price for a gigantic project that would use 1 of my images. I don't even have what a ballpark figure would be for something like this. They did say that they are getting quotes from other photographers as well. (don't know if that matters much) Essentially this is what they are wanting:

Usage:

Billboards: 2 quantity

Print – newspaper and magazine – 1 insertion per month in each of 28 publications

POP – in bank display only – 100 door clings, posters and/or table tents

Website – home page – will cycle with 4 other images

I could really use some help on this as my head is just spinning completely, lost. Thanks very much all, I honestly can't say how much I appreciate it!
---John

Edited on Oct 26, 2009 at 04:16 PM · View previous versions

Oct 26, 2009 at 04:13 PM

photomarvin
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p.1 #2 · Need pricing help

http://www.cradocfotosoftware.com/fotoQuote-Pro/index.html

Oct 26, 2009 at 04:16 PM

john660
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p.1 #3 · Need pricing help

See above, or go price it out on Getty or somewhere similar. From the sounds of it, it'll be a great sale if you can make it. Banks have TONS of money, both literally and figuratively, so do not go in too low.

Oct 26, 2009 at 06:39 PM

Micky Bill
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p.1 #4 · Need pricing help

Do you know how long (time) they will be using the images?

Oct 26, 2009 at 07:26 PM

kkartphoto
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p.1 #5 · Need pricing help

Micky Bill wrote:
Do you know how long (time) they will be using the images?

1 year

Oct 26, 2009 at 07:55 PM

kkartphoto
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p.1 #6 · Need pricing help

john660 wrote:
See above, or go price it out on Getty or somewhere similar. From the sounds of it, it'll be a great sale if you can make it. Banks have TONS of money, both literally and figuratively, so do not go in too low.

Good idea thanks!

Oct 26, 2009 at 07:55 PM

kkartphoto
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p.1 #7 · Need pricing help

photomarvin wrote:
http://www.cradocfotosoftware.com/fotoQuote-Pro/index.html

Thanks I will check that out asap!

Oct 26, 2009 at 07:56 PM

cwebster
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p.1 #8 · Need pricing help

+1 on the fotoQuote software. The first time you license an image, it pays for itself.

<Chas>

Oct 26, 2009 at 10:04 PM

Micky Bill
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p.1 #9 · Need pricing help

kkartphoto wrote:
...snip...They did say that they are getting quotes from other photographers as well. (don't know if that matters much)

That may or may not be true but unless you know where you fit in price-wise it really doesn't matter much. Go with a fee you feel is right for you.

Oct 26, 2009 at 10:12 PM


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