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 p.1 #4 · No-Shows at the "Gear Show" / pdn PhotoPlus | |
I was there Friday and the show was very crowded, although a smaller exhibit floor with the same number of people will make the floor seem more crowded. Saturday must have been killer. By the time I got there Friday at noon, Nikon did not have any full-line catalogs left. That was less than half way through the show.
The big question is whether the attendees were window shoppers are whether they intend to buy. If they buy in the coming months, I think the photo industry will do fine.
All of the exhibit floor demonstrations and speaker sessions I attended were standing room only. (In fact, I wish Nikon would get rid of those boxes with cushions and replace them with chairs. They could fit a lot more chairs. They only had something like 36 seats and there were probably at least 200 people standing for each presentation, if not more. They also need to get better audio - they were using these tiny little speakers on a very large stage.)
I think the exhibitors need to move away from their current style of exhibiting. Most will take only one item out of the case at a time, so you generally have a very long wait if you actually want to touch anything. Nikon did have a few cameras set up in a model area and they had some of the big telephotos locked onto tripods, but for anything else, you had to go to a counter. IMO, they need to have more cameras and lenses out for handling with some kind of security strap so people don't walk away with the stuff, but so they don't have to keep such a tight eye on everything. If you think about how Apple retail stores make everything available to play with, that's what these exhibitors need to do.
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