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Hi, Charley, welcome to FM. Yes, there are several general rules on portrait lighting. What Ben is saying is you have used what is called "broad" lighting - putting the key light on the same side as the subject's visible ear. He is recommending "short" lighting, which is just the opposite. For a guy with big, full features like your subject, most would use short lighting.
You can go a long way with a book like "Light: Science & Magic" by Hunter, Biver and Fuqua. Learning lighting requires lots of practice. It does involve trial and error, but that doesn't mean that results are random. It's a science and it can be learned. You're doing great! Keep asking questions.
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